THE SWAY EFFECT Trademark
Trademark Overview
On Friday, October 10, 2025, a trademark application was filed for THE SWAY EFFECT with the United States Patent and Trademark Office. The USPTO has given the THE SWAY EFFECT trademark a serial number of 99437000. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, March 31, 2026. This trademark is owned by The Sway Group, Inc.. The THE SWAY EFFECT trademark is filed in the Advertising, Business and Retail Services category with the following description:
Advertising, marketing, and public relations; Brand marketing services; Business reputation management and improvement services; Consultancy regarding public relations communication strategies; Media relations services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Business crisis management in the nature of public relations; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; Influencer marketing services; Market analysis and research services; Marketing consulting, namely, development of diversity, equity, and inclusion (DEI) based marketing campaigns for others
General Information
| Serial Number | 99437000 |
| Word Mark | THE SWAY EFFECT |
| Filing Date | Friday, October 10, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, March 31, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 31, 2026 |
Trademark Statements
| Goods and Services | Advertising, marketing, and public relations; Brand marketing services; Business reputation management and improvement services; Consultancy regarding public relations communication strategies; Media relations services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Business crisis management in the nature of public relations; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; Influencer marketing services; Market analysis and research services; Marketing consulting, namely, development of diversity, equity, and inclusion (DEI) based marketing campaigns for others |
| Indication of Colors claimed | The colors white, Pantone 1925, and black are claimed as a feature of the mark. |
| Description of Mark | The mark consists of a circle with an outer band of white and inner background color of mottled pink in Pantone 1925 and black; the black stylized wording "THE SWAY EFFECT" appears inside the circle. The black background outside the circle is not claimed as a feature of the mark. |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 10, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, July 9, 2019 |
| First Use In Commerce Date | Tuesday, July 9, 2019 |
Trademark Owner History
| Party Name | The Sway Group, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10174
US |
| Party Name | The Sway Group, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10174
US |
Trademark Events
| Event Date | Event Description |
| Friday, October 10, 2025 | NEW APPLICATION ENTERED |
| Friday, October 10, 2025 | APPLICATION FILING RECEIPT MAILED |
| Sunday, March 1, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, March 1, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, March 2, 2026 | ASSIGNED TO EXAMINER |
| Friday, March 6, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, March 6, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Friday, March 6, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, March 6, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Friday, March 6, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 25, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 31, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 31, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
