| Serial Number | 99437000 |
| Word Mark | THE SWAY EFFECT |
| Filing Date | Friday, October 10, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 19, 2026 |
| Registration Number | 8260683 |
| Registration Date | Tuesday, May 19, 2026 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 31, 2026 |
| Goods and Services | Advertising, marketing, and public relations; Brand marketing services; Business reputation management and improvement services; Consultancy regarding public relations communication strategies; Media relations services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Business crisis management in the nature of public relations; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; Influencer marketing services; Market analysis and research services; Marketing consulting, namely, development of diversity, equity, and inclusion (DEI) based marketing campaigns for others |
| Indication of Colors claimed | The colors white, Pantone 1925, and black are claimed as a feature of the mark. |
| Description of Mark | The mark consists of a circle with an outer band of white and inner background color of mottled pink in Pantone 1925 and black; the black stylized wording "THE SWAY EFFECT" appears inside the circle. The black background outside the circle is not claimed as a feature of the mark. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 10, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, July 9, 2019 |
| First Use In Commerce Date | Tuesday, July 9, 2019 |
| Party Name | The Sway Group, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10174 US |
| Party Name | The Sway Group, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10174 US |
| Party Name | The Sway Group, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10174 US |
| Event Date | Event Description |
| Friday, October 10, 2025 | NEW APPLICATION ENTERED |
| Friday, October 10, 2025 | APPLICATION FILING RECEIPT MAILED |
| Sunday, March 1, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, March 1, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, March 2, 2026 | ASSIGNED TO EXAMINER |
| Friday, March 6, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, March 6, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Friday, March 6, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, March 6, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Friday, March 6, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 25, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 31, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 31, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 19, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 19, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, May 19, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |