THE SWAY EFFECT Trademark

Trademark Overview

On Friday, October 10, 2025, a trademark application was filed for THE SWAY EFFECT with the United States Patent and Trademark Office. The USPTO has given the THE SWAY EFFECT trademark a serial number of 99437000. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, October 10, 2025. This trademark is owned by The Sway Group, Inc.. The THE SWAY EFFECT trademark is filed in the Advertising, Business and Retail Services category with the following description:

Advertising, marketing and public relations services for businesses and individuals; public relations agency of record services; communications and brand marketing services, namely, corporate reputation, CEO and executive communications, global media relations, internal communications, investor relations, nation branding and issues and crisis management; social media strategy and influencer marketing services; market analysis and research services; and diversity, equity and inclusive programming development services.
the sway effect

General Information

Serial Number99437000
Word MarkTHE SWAY EFFECT
Filing DateFriday, October 10, 2025
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateFriday, October 10, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements

Description of MarkThe mark consists of a circle with an outer band of white and inner background color of mottled pink in Pantone 1925; the text "The Sway Effect" has a diagonal line offsetting the letters across "Sway" running from the lower outside of the "S" to the upper outside of the "y".
Indication of Colors claimedThe color(s) Pantone 1925 is/are claimed as a feature of the mark.
Goods and ServicesAdvertising, marketing and public relations services for businesses and individuals; public relations agency of record services; communications and brand marketing services, namely, corporate reputation, CEO and executive communications, global media relations, internal communications, investor relations, nation branding and issues and crisis management; social media strategy and influencer marketing services; market analysis and research services; and diversity, equity and inclusive programming development services.

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, October 10, 2025
Primary Code035
First Use Anywhere DateTuesday, July 9, 2019
First Use In Commerce DateTuesday, July 9, 2019

Trademark Owner History

Party NameThe Sway Group, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10174

Trademark Events

Event DateEvent Description
Friday, October 10, 2025NEW APPLICATION ENTERED
Friday, October 10, 2025APPLICATION FILING RECEIPT MAILED

Related Keywords

effect sway services relations communications marketing media public strategy influencer social crisis