THE SWAY EFFECT Trademark

Trademark Overview


On Friday, October 10, 2025, a trademark application was filed for THE SWAY EFFECT with the United States Patent and Trademark Office. The USPTO has given the THE SWAY EFFECT trademark a serial number of 99436889. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, March 24, 2026. This trademark is owned by The Sway Group, Inc.. The THE SWAY EFFECT trademark is filed in the Advertising, Business and Retail Services category with the following description:

Advertising, marketing, and public relations; Brand marketing services; Business reputation management and improvement services; Consultancy regarding public relations communication strategies; Media relations services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Business crisis management in the nature of public relations; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; Influencer marketing services; Market analysis and research services; Marketing consulting, namely, development of diversity, equity, and inclusion (DEI) based marketing campaigns for others
the sway effect

General Information


Serial Number99436889
Word MarkTHE SWAY EFFECT
Filing DateFriday, October 10, 2025
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, March 24, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 24, 2026

Trademark Statements


Goods and ServicesAdvertising, marketing, and public relations; Brand marketing services; Business reputation management and improvement services; Consultancy regarding public relations communication strategies; Media relations services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Business crisis management in the nature of public relations; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; Influencer marketing services; Market analysis and research services; Marketing consulting, namely, development of diversity, equity, and inclusion (DEI) based marketing campaigns for others

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, October 10, 2025
Primary Code035
First Use Anywhere DateTuesday, July 9, 2019
First Use In Commerce DateTuesday, July 9, 2019

Trademark Owner History


Party NameThe Sway Group, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10174
US

Party NameThe Sway Group, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10174
US

Trademark Events


Event DateEvent Description
Friday, October 10, 2025NEW APPLICATION ENTERED
Friday, October 10, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, October 10, 2025APPLICATION FILING RECEIPT MAILED
Friday, February 27, 2026ASSIGNED TO EXAMINER
Tuesday, March 3, 2026EXAMINERS AMENDMENT -WRITTEN
Tuesday, March 3, 2026EXAMINERS AMENDMENT E-MAILED
Tuesday, March 3, 2026NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, March 3, 2026EXAMINER'S AMENDMENT ENTERED
Tuesday, March 3, 2026APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 18, 2026NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 24, 2026PUBLISHED FOR OPPOSITION
Tuesday, March 24, 2026OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED