| Serial Number | 99121250 |
| Word Mark | THE SWAG |
| Filing Date | Friday, April 4, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 25, 2025 |
| Registration Number | 8039631 |
| Registration Date | Tuesday, November 25, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 7, 2025 |
| Description of Mark | The mark consists of the phrase "THE SWAG" in stylized font with a design under the "THE" including two trees, two overlapping mountains, and a partial outline of a circle between where the two mountains overlap. |
| Goods and Services | Resort lodging services |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 4, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | Wednesday, April 1, 2020 |
| First Use In Commerce Date | Wednesday, April 1, 2020 |
| Party Name | The Swag Resort, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Knoxville, TN 37902 |
| Party Name | The Swag Resort, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Knoxville, TN 37902 |
| Party Name | The Swag Resort, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Knoxville, TN 37902 |
| Event Date | Event Description |
| Friday, April 4, 2025 | NEW APPLICATION ENTERED |
| Friday, April 4, 2025 | APPLICATION FILING RECEIPT MAILED |
| Saturday, August 16, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, August 16, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, September 2, 2025 | ASSIGNED TO EXAMINER |
| Friday, September 5, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 1, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 7, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 7, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 25, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 25, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |