| Serial Number | 88341215 |
| Word Mark | THE SWAG |
| Filing Date | Friday, March 15, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 17, 2019 |
| Registration Number | 5862774 |
| Registration Date | Tuesday, September 17, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 2, 2019 |
| Description of Mark | The mark consists of the wording "The Swag", with the "T" in the form of a tree and featuring a horizontal line overlapping with the "H", further including stylized mountains and a sun rising over the mountains positioned below "the" and adjacent "swag". |
| Goods and Services | Jackets; Shirts |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Health spa services for health and wellness of the mind, body and spirit |
| Goods and Services | Resort lodging services; Restaurant services |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 3, 2019 |
| Primary Code | 025 |
| First Use Anywhere Date | Friday, June 30, 2017 |
| First Use In Commerce Date | Friday, June 30, 2017 |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 3, 2019 |
| Primary Code | 043 |
| First Use Anywhere Date | Friday, June 30, 2017 |
| First Use In Commerce Date | Friday, June 30, 2017 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 3, 2019 |
| Primary Code | 044 |
| First Use Anywhere Date | Friday, June 30, 2017 |
| First Use In Commerce Date | Friday, June 30, 2017 |
| Party Name | The Swag Resort, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Knoxville, TN 37923 |
| Party Name | The Swag Resort, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Knoxville, TN 37923 |
| Party Name | The Swag Resort, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Knoxville, TN 37923 |
| Event Date | Event Description |
| Tuesday, March 19, 2019 | NEW APPLICATION ENTERED |
| Wednesday, April 3, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, April 4, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, June 12, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 2, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 2, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 17, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 17, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Sunday, May 26, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Sunday, May 26, 2019 | ASSIGNED TO EXAMINER |