THE SURPRISE IS HOW GOOD IT TASTES Trademark
Trademark Overview
On Friday, October 26, 1979, a trademark application was filed for THE SURPRISE IS HOW GOOD IT TASTES with the United States Patent and Trademark Office. The USPTO has given the THE SURPRISE IS HOW GOOD IT TASTES trademark a serial number of 73236721. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Saturday, July 30, 1988. This trademark is owned by Adolph Coors Company. The THE SURPRISE IS HOW GOOD IT TASTES trademark is filed in the Light Beverage Products category with the following description:
Beer
General Information
| Serial Number | 73236721 |
| Word Mark | THE SURPRISE IS HOW GOOD IT TASTES |
| Filing Date | Friday, October 26, 1979 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Saturday, July 30, 1988 |
| Registration Number | 1184065 |
| Registration Date | Tuesday, December 29, 1981 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 6, 1981 |
Trademark Statements
| Disclaimer | For purposes of registration only and without waiving any common law rights it may have acquired therein, applicant makes no claim to the exclusive use of the words "How", "Good", "It" and "Tastes" apart from the mark. |
| Goods and Services | Beer |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 048 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, July 30, 1988 |
| Primary Code | 032 |
| First Use Anywhere Date | Monday, October 1, 1979 |
| First Use In Commerce Date | Monday, October 1, 1979 |
Trademark Owner History
| Party Name | Adolph Coors Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Golden, CO 80401 |
| Party Name | Adolph Coors Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Golden, CO 80401 |
| Party Name | Adolph Coors Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Golden, CO 80401 |
Trademark Events
| Event Date | Event Description |
| Saturday, July 30, 1988 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, December 29, 1981 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 6, 1981 | PUBLISHED FOR OPPOSITION |
