THE SUBSTANCE Trademark

Trademark Overview


On Tuesday, February 4, 2025, a trademark application was filed for THE SUBSTANCE with the United States Patent and Trademark Office. The USPTO has given the THE SUBSTANCE trademark a serial number of 99029071. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Friday, July 18, 2025. This trademark is owned by Newosun LLC. The THE SUBSTANCE trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Cosmetics; Non-medicated cosmetics; Beauty care cosmetics; Cosmetics and cosmetic preparations; Make-up palettes containing cosmetics; Cosmetics in general, including perfumes; Skin moisturizers used as cosmetics; Body and beauty care cosmetics; Anti-aging moisturizers used as cosmetics; Cosmetics in the form of milks, lotions and emulsions; Cosmetics and make-up; Colognes, perfumes and cosmetics
the substance

General Information


Serial Number99029071
Word MarkTHE SUBSTANCE
Filing DateTuesday, February 4, 2025
Status680 - APPROVED FOR PUBLICATION
Status DateFriday, July 18, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Description of MarkThe mark consists of the stylized wording "THE SUBSTANCE" with the word "SUBSTANCE" doubled and overlapping.
Goods and ServicesCosmetics; Non-medicated cosmetics; Beauty care cosmetics; Cosmetics and cosmetic preparations; Make-up palettes containing cosmetics; Cosmetics in general, including perfumes; Skin moisturizers used as cosmetics; Body and beauty care cosmetics; Anti-aging moisturizers used as cosmetics; Cosmetics in the form of milks, lotions and emulsions; Cosmetics and make-up; Colognes, perfumes and cosmetics

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, February 4, 2025
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameNewosun LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSanta Fe, NM 87507

Trademark Events


Event DateEvent Description
Tuesday, February 4, 2025NEW APPLICATION ENTERED
Tuesday, February 4, 2025APPLICATION FILING RECEIPT MAILED
Monday, July 7, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, July 15, 2025ASSIGNED TO EXAMINER
Friday, July 18, 2025EXAMINERS AMENDMENT -WRITTEN
Friday, July 18, 2025NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, July 18, 2025EXAMINERS AMENDMENT E-MAILED
Friday, July 18, 2025EXAMINER'S AMENDMENT ENTERED
Friday, July 18, 2025APPROVED FOR PUB - PRINCIPAL REGISTER