THE STANDARD Trademark

Trademark Overview


On Thursday, March 8, 2012, a trademark application was filed for THE STANDARD with the United States Patent and Trademark Office. The USPTO has given the THE STANDARD trademark a serial number of 85563882. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, August 23, 2023. This trademark is owned by HotelsAB LLC. The THE STANDARD trademark is filed in the Advertising, Business and Retail Services category with the following description:

Retail store services and online retail store services featuring, artwork, gifts, jewelry, clothing, footwear, headgear, spa products, cosmetics, soaps, perfumery, magnetic data carriers, recording discs, compact discs, DVDs, glasses and sunglasses, headphones, horological and chronometric instruments, paper and cardboard goods, printed matter, photographs, posters, stationery, goods made of leather and imitations of leather, glassware, snow globes, works of art, pictures, paintings framed or unframed, vases, porcelain articles for decoration purposes, glass articles for decoration purposes and books
the standard

General Information


Serial Number85563882
Word MarkTHE STANDARD
Filing DateThursday, March 8, 2012
Status800 - REGISTERED AND RENEWED
Status DateWednesday, August 23, 2023
Registration Number4285181
Registration DateTuesday, February 5, 2013
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 20, 2012

Trademark Statements


Description of MarkThe mark consists of the words "THE STANDARD" printed within a rectangular box in an upside down and backwards orientation.
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesRetail store services and online retail store services featuring, artwork, gifts, jewelry, clothing, footwear, headgear, spa products, cosmetics, soaps, perfumery, magnetic data carriers, recording discs, compact discs, DVDs, glasses and sunglasses, headphones, horological and chronometric instruments, paper and cardboard goods, printed matter, photographs, posters, stationery, goods made of leather and imitations of leather, glassware, snow globes, works of art, pictures, paintings framed or unframed, vases, porcelain articles for decoration purposes, glass articles for decoration purposes and books

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, March 14, 2012
Primary Code035
First Use Anywhere DateFriday, June 30, 2006
First Use In Commerce DateFriday, June 30, 2006

Trademark Owner History


Party NameSTANDARD INTERNATIONAL MANAGEMENT, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressNEW YORK, NY 10003

Party NameHotelsAB LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10003

Party NameHotelsAB LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10003

Party NameHotelsAB LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10003

Trademark Events


Event DateEvent Description
Wednesday, August 23, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, August 23, 2023REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, August 23, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, August 23, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, February 6, 2023TEAS SECTION 8 & 9 RECEIVED
Saturday, February 5, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, August 22, 2019NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Thursday, August 22, 2019REGISTERED - SEC. 8 (6-YR) ACCEPTED
Thursday, August 22, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, August 5, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, August 5, 2019TEAS SECTION 8 RECEIVED
Monday, February 5, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, February 2, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, February 2, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, October 2, 2013AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, February 5, 2013REGISTERED-PRINCIPAL REGISTER
Tuesday, November 20, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 20, 2012PUBLISHED FOR OPPOSITION
Wednesday, October 31, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, October 17, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, October 15, 2012ASSIGNED TO LIE
Sunday, September 30, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, September 29, 2012TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, September 28, 2012CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, September 28, 2012TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, June 19, 2012ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, June 19, 2012TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, March 29, 2012NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, March 29, 2012NON-FINAL ACTION E-MAILED
Thursday, March 29, 2012NON-FINAL ACTION WRITTEN
Thursday, March 29, 2012ASSIGNED TO EXAMINER
Thursday, March 15, 2012NOTICE OF DESIGN SEARCH CODE MAILED
Wednesday, March 14, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, March 12, 2012NEW APPLICATION ENTERED