THE STANDARD Trademark

Trademark Overview


On Tuesday, June 3, 2008, a trademark application was filed for THE STANDARD with the United States Patent and Trademark Office. The USPTO has given the THE STANDARD trademark a serial number of 77490184. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, January 31, 2020. This trademark is owned by StanCorp Financial Group, Inc.. The THE STANDARD trademark is filed in the Insurance & Financial Services category with the following description:

Providing investment and asset management services; underwriting of annuities; investment management of and distribution of annuities; underwriting of insurance, namely, life, accidental death and dismemberment, disability, disability income, long term care, dental and medical; administration of disability and life insurance claims; financial services in the nature of providing funding options for retirement plans, for providing and administering annuities, and for administering retirement plans; insurance administration; insurance brokerage services; insurance consultation; registered investment adviser services providing performance analysis, fund support and model portfolios; investment brokerage services; mortgage lending
the standard

General Information


Serial Number77490184
Word MarkTHE STANDARD
Filing DateTuesday, June 3, 2008
Status800 - REGISTERED AND RENEWED
Status DateFriday, January 31, 2020
Registration Number3734866
Registration DateTuesday, January 5, 2010
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, October 28, 2008

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of the words "THE STANDARD" on a flag.
Goods and ServicesProviding investment and asset management services; underwriting of annuities; investment management of and distribution of annuities; underwriting of insurance, namely, life, accidental death and dismemberment, disability, disability income, long term care, dental and medical; administration of disability and life insurance claims; financial services in the nature of providing funding options for retirement plans, for providing and administering annuities, and for administering retirement plans; insurance administration; insurance brokerage services; insurance consultation; registered investment adviser services providing performance analysis, fund support and model portfolios; investment brokerage services; mortgage lending

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, June 6, 2008
Primary Code036
First Use Anywhere DateSunday, December 21, 2008
First Use In Commerce DateSunday, December 21, 2008

Trademark Owner History


Party NameStanCorp Financial Group, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressPortland, OR 97204

Party NameStanCorp Financial Group, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressPortland, OR 97204

Party NameStanCorp Financial Group, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressPortland, OR 97204

Trademark Events


Event DateEvent Description
Friday, January 31, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, January 31, 2020REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, January 31, 2020REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, January 31, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, December 17, 2019TEAS SECTION 8 & 9 RECEIVED
Saturday, January 5, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, September 28, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Monday, September 28, 2015REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, September 28, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, August 24, 2015TEAS SECTION 8 & 15 RECEIVED
Tuesday, January 5, 2010REGISTERED-PRINCIPAL REGISTER
Tuesday, December 1, 2009LAW OFFICE REGISTRATION REVIEW COMPLETED
Monday, November 30, 2009ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, November 13, 2009STATEMENT OF USE PROCESSING COMPLETE
Tuesday, October 27, 2009USE AMENDMENT FILED
Friday, November 13, 2009CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, October 27, 2009TEAS STATEMENT OF USE RECEIVED
Wednesday, October 21, 2009EXTENSION 1 GRANTED
Wednesday, October 21, 2009EXTENSION 1 FILED
Wednesday, October 21, 2009TEAS EXTENSION RECEIVED
Tuesday, April 28, 2009NOA MAILED - SOU REQUIRED FROM APPLICANT
Friday, March 13, 2009EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Tuesday, November 25, 2008EXTENSION OF TIME TO OPPOSE RECEIVED
Tuesday, October 28, 2008PUBLISHED FOR OPPOSITION
Wednesday, October 8, 2008NOTICE OF PUBLICATION
Tuesday, September 23, 2008LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, September 23, 2008ASSIGNED TO LIE
Saturday, September 13, 2008APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, September 12, 2008ASSIGNED TO EXAMINER
Saturday, June 7, 2008NOTICE OF DESIGN SEARCH CODE MAILED
Friday, June 6, 2008NEW APPLICATION ENTERED IN TRAM