THE STANDARD Trademark

Trademark Overview


On Tuesday, June 3, 2008, a trademark application was filed for THE STANDARD with the United States Patent and Trademark Office. The USPTO has given the THE STANDARD trademark a serial number of 77490181. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, January 31, 2020. This trademark is owned by StanCorp Financial Group, Inc.. The THE STANDARD trademark is filed in the Insurance & Financial Services category with the following description:

Providing investment and asset management services; underwriting of annuities; investment management of and distribution of annuities; underwriting of insurance, namely, life, accidental death and dismemberment, disability, disability income, long term care, dental and medical; administration of disability and life insurance claims; financial services in the nature of providing funding options for retirement plans, for providing and administering annuities, and for administering retirement plans; insurance administration; insurance brokerage services; insurance consultation; registered investment adviser services providing performance analysis, fund support and model portfolios; investment brokerage services; mortgage lending
the standard

General Information


Serial Number77490181
Word MarkTHE STANDARD
Filing DateTuesday, June 3, 2008
Status800 - REGISTERED AND RENEWED
Status DateFriday, January 31, 2020
Registration Number3828857
Registration DateTuesday, August 3, 2010
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 16, 2008

Trademark Statements


Indication of Colors claimedThe color(s) blue and white is/are claimed as a feature of the mark.
Description of MarkThe mark consists of the words "THE STANDARD" in white on a blue flag.
Goods and ServicesProviding investment and asset management services; underwriting of annuities; investment management of and distribution of annuities; underwriting of insurance, namely, life, accidental death and dismemberment, disability, disability income, long term care, dental and medical; administration of disability and life insurance claims; financial services in the nature of providing funding options for retirement plans, for providing and administering annuities, and for administering retirement plans; insurance administration; insurance brokerage services; insurance consultation; registered investment adviser services providing performance analysis, fund support and model portfolios; investment brokerage services; mortgage lending

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, June 6, 2008
Primary Code036
First Use Anywhere DateSunday, February 1, 2009
First Use In Commerce DateSunday, February 1, 2009

Trademark Owner History


Party NameStanCorp Financial Group, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressPortland, OR 97204

Party NameStanCorp Financial Group, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressPortland, OR 97204

Party NameStanCorp Financial Group, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressPortland, OR 97204

Trademark Events


Event DateEvent Description
Friday, January 31, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, January 31, 2020REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, January 31, 2020REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, January 31, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, December 17, 2019TEAS SECTION 8 & 9 RECEIVED
Saturday, August 3, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, September 28, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Monday, September 28, 2015REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, September 28, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, August 24, 2015TEAS SECTION 8 & 15 RECEIVED
Tuesday, August 3, 2010REGISTERED-PRINCIPAL REGISTER
Wednesday, June 30, 2010NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, June 29, 2010LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, June 29, 2010ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, June 1, 2010STATEMENT OF USE PROCESSING COMPLETE
Wednesday, May 12, 2010USE AMENDMENT FILED
Tuesday, June 1, 2010CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, May 12, 2010TEAS STATEMENT OF USE RECEIVED
Tuesday, December 22, 2009NOA MAILED - SOU REQUIRED FROM APPLICANT
Friday, January 9, 2009EXTENSION OF TIME TO OPPOSE RECEIVED
Tuesday, December 16, 2008PUBLISHED FOR OPPOSITION
Wednesday, November 26, 2008NOTICE OF PUBLICATION
Thursday, November 13, 2008LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, November 13, 2008ASSIGNED TO LIE
Friday, November 7, 2008APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 8, 2008TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, October 7, 2008CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, October 7, 2008TEAS RESPONSE TO OFFICE ACTION RECEIVED
Saturday, September 13, 2008NOTIFICATION OF NON-FINAL ACTION E-MAILED
Saturday, September 13, 2008NON-FINAL ACTION E-MAILED
Saturday, September 13, 2008NON-FINAL ACTION WRITTEN
Friday, September 12, 2008ASSIGNED TO EXAMINER
Saturday, June 7, 2008NOTICE OF DESIGN SEARCH CODE MAILED
Friday, June 6, 2008NEW APPLICATION ENTERED IN TRAM