| Serial Number | 88950252 |
| Word Mark | THE SMARTER WAY TO BUY OR SELL A WATCH |
| Filing Date | Friday, June 5, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 1, 2021 |
| Registration Number | 6368088 |
| Registration Date | Tuesday, June 1, 2021 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 16, 2021 |
| Goods and Services | online watch retail store services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 29, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, October 31, 2017 |
| First Use In Commerce Date | Tuesday, October 31, 2017 |
| Party Name | EUROPEAN WATCH COMPANY, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | BOSTON, MA 02116 |
| Party Name | HODINKEE, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10013 |
| Party Name | Crown & Caliber, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Atlanta, GA 30328 |
| Party Name | Crown & Caliber, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Atlanta, GA 30328 |
| Party Name | Crown & Caliber, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Atlanta, GA 30328 |
| Event Date | Event Description |
| Tuesday, June 9, 2020 | NEW APPLICATION ENTERED |
| Monday, June 29, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, September 9, 2020 | ASSIGNED TO EXAMINER |
| Wednesday, September 9, 2020 | NON-FINAL ACTION WRITTEN |
| Wednesday, September 9, 2020 | NON-FINAL ACTION E-MAILED |
| Wednesday, September 9, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, November 6, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, February 9, 2021 | ASSIGNED TO LIE |
| Wednesday, February 10, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, February 10, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, February 10, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 24, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 16, 2021 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 16, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, April 26, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, April 26, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, April 26, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, June 1, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, June 16, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, October 23, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |