| Serial Number | 87622651 |
| Word Mark | THE SMARTER WAY TO A BEAUTIFUL SMILE |
| Filing Date | Tuesday, September 26, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, December 5, 2025 |
| Registration Number | 5758464 |
| Registration Date | Tuesday, May 21, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 6, 2018 |
| Goods and Services | Orthodontic appliances |
| International Class | 010 - Surgical, medical, dental, and veterinary apparatus and instruments, artificial limbs, eyes, and teeth; orthopedic articles; suture materials. |
| US Class Codes | 026, 039, 044 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, December 5, 2025 |
| Primary Code | 010 |
| First Use Anywhere Date | Sunday, December 31, 2017 |
| First Use In Commerce Date | Sunday, December 31, 2017 |
| Party Name | GREAT LAKES DENTAL TECHNOLOGIES, LTD. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | TONAWANDA, NY 14151 |
| Party Name | Great Lakes Orthodontics, Ltd. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Tonawanda, NY 14151 |
| Party Name | Great Lakes Orthodontics, Ltd. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Tonawanda, NY 14151 |
| Party Name | Great Lakes Orthodontics, Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Tonawanda, NY 14151 |
| Event Date | Event Description |
| Friday, September 29, 2017 | NEW APPLICATION ENTERED |
| Saturday, September 30, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, January 3, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, January 3, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 17, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 6, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 6, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 3, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, October 3, 2018 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, October 3, 2018 | SOU EXTENSION 1 FILED |
| Wednesday, October 3, 2018 | SOU EXTENSION 1 GRANTED |
| Friday, October 5, 2018 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, April 2, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, April 17, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, April 2, 2019 | USE AMENDMENT FILED |
| Wednesday, April 17, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, April 18, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, April 19, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, May 21, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, August 21, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, May 21, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, December 5, 2025 | CANCELLED SEC. 8 (6-YR) |