THE SMARTER CHOICE Trademark

Trademark Overview


On Thursday, May 15, 2014, a trademark application was filed for THE SMARTER CHOICE with the United States Patent and Trademark Office. The USPTO has given the THE SMARTER CHOICE trademark a serial number of 86281973. The federal status of this trademark filing is SECTION 8 - ACCEPTED as of Tuesday, September 14, 2021. This trademark is owned by Western Governors University. The THE SMARTER CHOICE trademark is filed in the Education & Entertainment Services category with the following description:

Educational services, namely, providing courses of instruction at the post-secondary level for the purpose of obtaining college degrees
the smarter choice

General Information


Serial Number86281973
Word MarkTHE SMARTER CHOICE
Filing DateThursday, May 15, 2014
Status701 - SECTION 8 - ACCEPTED
Status DateTuesday, September 14, 2021
Registration Number4734312
Registration DateTuesday, May 12, 2015
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 24, 2015

Trademark Statements


Goods and ServicesEducational services, namely, providing courses of instruction at the post-secondary level for the purpose of obtaining college degrees

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, May 28, 2014
Primary Code041
First Use Anywhere DateTuesday, April 8, 2014
First Use In Commerce DateTuesday, April 8, 2014

Trademark Owner History


Party NameWestern Governors University
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSalt Lake City, UT 84107

Party NameWestern Governors University
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSalt Lake City, UT 84107

Party NameWestern Governors University
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSalt Lake City, UT 84107

Trademark Events


Event DateEvent Description
Monday, May 19, 2014NEW APPLICATION ENTERED
Monday, September 1, 2014ASSIGNED TO EXAMINER
Friday, December 19, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, December 19, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, December 20, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Sunday, December 28, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, January 16, 2015ASSIGNED TO LIE
Friday, January 16, 2015LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, May 28, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, September 3, 2014NON-FINAL ACTION WRITTEN
Wednesday, September 3, 2014NON-FINAL ACTION E-MAILED
Wednesday, September 3, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, February 4, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 24, 2015PUBLISHED FOR OPPOSITION
Tuesday, February 24, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 12, 2015REGISTERED-PRINCIPAL REGISTER
Tuesday, May 12, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, May 11, 2021TEAS SECTION 8 RECEIVED
Tuesday, September 14, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, October 18, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, October 18, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 18, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 18, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, October 18, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, October 18, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, September 14, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED
Tuesday, September 14, 2021NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Sunday, May 12, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED