THE SMARTER BANKING CHOICE FOR GROWING INNOVATION COMPANIES Trademark
Trademark Overview
On Tuesday, July 29, 2025, a trademark application was filed for THE SMARTER BANKING CHOICE FOR GROWING INNOVATION COMPANIES with the United States Patent and Trademark Office. The USPTO has given the THE SMARTER BANKING CHOICE FOR GROWING INNOVATION COMPANIES trademark a serial number of 99308532. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, June 9, 2026. This trademark is owned by Western Alliance Bancorporation. The THE SMARTER BANKING CHOICE FOR GROWING INNOVATION COMPANIES trademark is filed in the Insurance & Financial Services category with the following description:
Online banking; Commercial lending services; Securities-based lending; Consumer lending services; Financing services; Real estate financing services; Deposit account services; Banking services featuring the provision of certificates of deposit; Checking account services; Savings account services; Cash management; Trade credit services, namely, financing services and lines of credit for business customers; Banking
General Information
| Serial Number | 99308532 |
| Word Mark | THE SMARTER BANKING CHOICE FOR GROWING INNOVATION COMPANIES |
| Filing Date | Tuesday, July 29, 2025 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, June 9, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 14, 2026 |
Trademark Statements
| Goods and Services | Online banking; Commercial lending services; Securities-based lending; Consumer lending services; Financing services; Real estate financing services; Deposit account services; Banking services featuring the provision of certificates of deposit; Checking account services; Savings account services; Cash management; Trade credit services, namely, financing services and lines of credit for business customers; Banking |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 29, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Western Alliance Bancorporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Phoenix, AZ 85004
US |
| Party Name | Western Alliance Bancorporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Phoenix, AZ 85004
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, July 29, 2025 | NEW APPLICATION ENTERED |
| Tuesday, July 29, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, December 5, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, December 13, 2025 | ASSIGNED TO EXAMINER |
| Saturday, March 21, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 8, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 14, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 14, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 9, 2026 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
