THE SMART CHOICE Trademark
Trademark Overview
On Thursday, February 26, 2026, a trademark application was filed for THE SMART CHOICE with the United States Patent and Trademark Office. The USPTO has given the THE SMART CHOICE trademark a serial number of 99671612. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, February 26, 2026. This trademark is owned by Stanley Inc.. The THE SMART CHOICE trademark is filed in the Advertising, Business and Retail Services and Construction & Repair Services categories with the following description:
Automobile repair and maintenance; Automobile body repair and finishing for others
Automobile dealerships
General Information
| Serial Number | 99671612 |
| Word Mark | THE SMART CHOICE |
| Filing Date | Thursday, February 26, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, February 26, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Automobile repair and maintenance; Automobile body repair and finishing for others |
| Goods and Services | Automobile dealerships |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 26, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, December 1, 2002 |
| First Use In Commerce Date | Sunday, December 1, 2002 |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 26, 2026 |
| Primary Code | 037 |
| First Use Anywhere Date | Sunday, December 1, 2002 |
| First Use In Commerce Date | Sunday, December 1, 2002 |
Trademark Owner History
| Party Name | Stanley Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Trenton, ME 04605 US |
Trademark Events
| Event Date | Event Description |
| Thursday, February 26, 2026 | NEW APPLICATION ENTERED |
| Thursday, February 26, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, February 26, 2026 | APPLICATION FILING RECEIPT MAILED |