| Serial Number | 85764676 |
| Word Mark | THE SMART ALTERNATIVE TO RAWHIDE |
| Filing Date | Friday, October 26, 2012 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, January 31, 2020 |
| Registration Number | 4357834 |
| Registration Date | Tuesday, June 25, 2013 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 9, 2013 |
| Goods and Services | Dog biscuits, edible dog treats, edible dog chews |
| International Class | 031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt. |
| US Class Codes | 001, 046 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 31, 2020 |
| Primary Code | 031 |
| First Use Anywhere Date | Monday, February 28, 2011 |
| First Use In Commerce Date | Monday, February 28, 2011 |
| Party Name | SPECTRUM BRANDS PET GROUP INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | EARTH CITY, MO 63045 |
| Party Name | Petmatrix LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10003 |
| Party Name | Petmatrix LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10003 |
| Party Name | Petmatrix LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10003 |
| Event Date | Event Description |
| Friday, January 31, 2020 | CANCELLED SEC. 8 (6-YR) |
| Monday, June 25, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, February 1, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, February 1, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, December 13, 2017 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, July 1, 2015 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, July 1, 2015 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, June 25, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 9, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 9, 2013 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 20, 2013 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 5, 2013 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, February 27, 2013 | ASSIGNED TO LIE |
| Tuesday, February 26, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, February 26, 2013 | EXAMINER'S AMENDMENT ENTERED |
| Monday, February 25, 2013 | ASSIGNED TO LIE |
| Monday, February 25, 2013 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, February 25, 2013 | EXAMINERS AMENDMENT E-MAILED |
| Monday, February 25, 2013 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, February 21, 2013 | ASSIGNED TO EXAMINER |
| Thursday, November 1, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Wednesday, October 31, 2012 | NEW APPLICATION ENTERED IN TRAM |