THE SMART ALTERNATIVE Trademark

Trademark Overview


On Monday, June 19, 1989, a trademark application was filed for THE SMART ALTERNATIVE with the United States Patent and Trademark Office. The USPTO has given the THE SMART ALTERNATIVE trademark a serial number of 73807862. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, September 10, 2020. This trademark is owned by BUNDY AMERICAN CORPORATION. The THE SMART ALTERNATIVE trademark is filed in the Advertising, Business and Retail Services category with the following description:

FRANCHISING SERVICES, NAMELY, OFFERING TECHNICAL ASSISTANCE IN THE ESTABLISHMENT AND/OR OPERATION OF CAR RENTAL FRANCHISES
the smart alternative

General Information


Serial Number73807862
Word MarkTHE SMART ALTERNATIVE
Filing DateMonday, June 19, 1989
Status800 - REGISTERED AND RENEWED
Status DateThursday, September 10, 2020
Registration Number1582899
Registration DateTuesday, February 13, 1990
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 21, 1989

Trademark Statements


Goods and ServicesFRANCHISING SERVICES, NAMELY, OFFERING TECHNICAL ASSISTANCE IN THE ESTABLISHMENT AND/OR OPERATION OF CAR RENTAL FRANCHISES

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes101
Class Status Code6 - Active
Class Status DateSaturday, July 1, 1989
Primary Code035
First Use Anywhere DateTuesday, February 28, 1989
First Use In Commerce DateTuesday, February 28, 1989

Trademark Owner History


Party NameBundy American, LLC
Party Type33 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressLaurel, MD 20707

Party NameJ.J.F. MANAGEMENT SERVICES, INC.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressROCKVILLE, MD 20895

Party NameBUNDY AMERICAN, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressOWINGS MILLS, MD 21117

Party NameBUNDY AMERICAN CORPORATION
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressOWINGS MILL, MD 21117

Party NameBUNDY AMERICAN CORPORATION
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLOS ANGELES, CA 90045

Party NameBUNDY AMERICAN CORPORATION
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLOS ANGELES, CA 90045

Trademark Events


Event DateEvent Description
Thursday, September 10, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, September 10, 2020REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Thursday, September 10, 2020REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, September 9, 2020TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Monday, March 9, 2020POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Friday, March 6, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, January 15, 2020TEAS SECTION 8 & 9 RECEIVED
Wednesday, February 13, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, January 20, 2010REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Wednesday, January 20, 2010REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, January 20, 2010CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, January 14, 2010TEAS SECTION 8 & 9 RECEIVED
Wednesday, December 24, 2008CASE FILE IN TICRS
Wednesday, October 31, 2007ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, April 19, 2006AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, June 30, 2000REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, June 30, 2000REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8
Thursday, February 10, 2000RESPONSE RECEIVED TO POST REG. ACTION - SEC. 9
Wednesday, December 8, 1999POST REGISTRATION ACTION MAILED - SEC. 9
Thursday, September 30, 1999REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
Friday, June 28, 1996REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, December 26, 1995REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, February 13, 1990REGISTERED-PRINCIPAL REGISTER
Tuesday, November 21, 1989PUBLISHED FOR OPPOSITION
Friday, October 20, 1989NOTICE OF PUBLICATION
Friday, September 8, 1989APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, September 1, 1989EXAMINER'S AMENDMENT MAILED
Wednesday, August 9, 1989ASSIGNED TO EXAMINER