| Serial Number | 99331453 |
| Word Mark | THE SHO'NUFF PRINCIPLE |
| Filing Date | Monday, August 11, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, May 19, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 19, 2026 |
| Goods and Services | Educational and entertainment services, namely, providing motivational speaking services in the field of Wellness; Educational and entertainment services, namely, providing speaking tours in the nature of live presentations by educational and motivational speakers; Educational and entertainment services, namely, providing motivational and educational speakers; Educational and entertainment services, namely, providing motivational and educational speakers in the field of self- and personal improvement; Providing classes, seminars, workshops, presentations and retreats in the field of wellness; Conducting of workshops in the field of Workforce wellness; Entertainment services, namely, providing podcasts in the field of Wellness |
| Pseudo Mark | THE SHO NUFF PRINCIPLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, August 11, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Saturday, November 30, 2019 |
| First Use In Commerce Date | Monday, November 30, 2020 |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Fayetteville, NC 28305 US |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Fayetteville, NC 28305 US |
| Event Date | Event Description |
| Monday, August 11, 2025 | NEW APPLICATION ENTERED |
| Monday, August 11, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, November 3, 2025 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Monday, November 3, 2025 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |
| Sunday, December 21, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, December 26, 2025 | ASSIGNED TO EXAMINER |
| Friday, December 26, 2025 | NON-FINAL ACTION WRITTEN |
| Friday, December 26, 2025 | NON-FINAL ACTION E-MAILED |
| Friday, December 26, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, March 26, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, March 26, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, March 26, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, April 21, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 13, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 19, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 19, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Sunday, June 14, 2026 | ASSIGNED TO EXAMINER |