THE SHOE ADVANTAGE Trademark

Trademark Overview

On Friday, October 24, 2003, a trademark application was filed for THE SHOE ADVANTAGE with the United States Patent and Trademark Office. The USPTO has given the THE SHOE ADVANTAGE trademark a serial number of 78318496. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, October 10, 2025. This trademark is owned by Gerler & Son, Inc.. The THE SHOE ADVANTAGE trademark is filed in the Advertising, Business and Retail Services category with the following description:

retail store services and online retail store services, both featuring shoes and shoe-related accessories, namely, shoe insoles, socks, handbags, watches and luggage, including book bags, sports packs, carry-all bags and duffel bags
the shoe advantage

General Information

Serial Number78318496
Word MarkTHE SHOE ADVANTAGE
Filing DateFriday, October 24, 2003
Status710 - CANCELLED - SECTION 8
Status DateFriday, October 10, 2025
Registration Number2936161
Registration DateTuesday, March 29, 2005
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, January 4, 2005

Trademark Statements

NOT AVAILABLE"SHOE"
Goods and Servicesretail store services and online retail store services, both featuring shoes and shoe-related accessories, namely, shoe insoles, socks, handbags, watches and luggage, including book bags, sports packs, carry-all bags and duffel bags

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 10, 2025
Primary Code035
First Use Anywhere DateFriday, October 18, 2002
First Use In Commerce DateFriday, October 18, 2002

Trademark Owner History

Party NameWOLVERINE OUTDOORS, INC.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressROCKFORD, MI 49351
Party NameONLINESHOES.COM INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressSEATTLE, WA 981042323
Party NameGerler & Son, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSeattle, WA 98101
Party NameGerler & Son, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSeattle, WA 98102
Party NameGerler & Son, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSeattle, WA 98102

Trademark Events

Event DateEvent Description
Wednesday, November 12, 2003NEW APPLICATION ENTERED
Monday, April 19, 2004ASSIGNED TO EXAMINER
Monday, April 19, 2004NON-FINAL ACTION E-MAILED
Tuesday, May 11, 2004TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, May 21, 2004PAPER RECEIVED
Friday, May 21, 2004UNRESPONSIVE/DUPLICATE PAPER RECEIVED
Monday, October 11, 2004EXAMINERS AMENDMENT -WRITTEN
Monday, October 11, 2004EXAMINERS AMENDMENT E-MAILED
Monday, October 11, 2004APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, October 11, 2004PREVIOUS ALLOWANCE COUNT WITHDRAWN
Monday, October 11, 2004EXAMINERS AMENDMENT -WRITTEN
Monday, October 11, 2004EXAMINERS AMENDMENT E-MAILED
Monday, October 11, 2004APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, October 28, 2004ASSIGNED TO LIE
Friday, October 29, 2004LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, December 15, 2004NOTICE OF PUBLICATION
Tuesday, January 4, 2005PUBLISHED FOR OPPOSITION
Tuesday, March 29, 2005REGISTERED-PRINCIPAL REGISTER
Monday, September 26, 2005TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, May 15, 2007TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, June 5, 2008TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, June 5, 2008ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, March 29, 2010TEAS SECTION 8 & 15 RECEIVED
Friday, April 9, 2010CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, April 9, 2010REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, March 4, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, March 5, 2015TEAS SECTION 8 & 9 RECEIVED
Saturday, March 21, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, March 21, 2015REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, March 21, 2015REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, March 21, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, June 17, 2015ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, November 11, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, July 20, 2022AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, March 29, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, October 10, 2025CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9

Related Keywords

advantage shoe bags retail services store book luggage including sports duffel