| Serial Number | 97771527 |
| Word Mark | THE SHIFT |
| Filing Date | Friday, January 27, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 3, 2024 |
| Registration Number | 7491367 |
| Registration Date | Tuesday, September 3, 2024 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 18, 2024 |
| Goods and Services | Entertainment services in the nature of television series, short form entertainment content in the nature of audiovisual recordings, and videos in the field of business, technology, and leadership, all provided through network, cable, and streaming television, websites, downloadable mobile application software, and video streaming services |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 16, 2023 |
| Primary Code | 041 |
| First Use Anywhere Date | Saturday, September 17, 2022 |
| First Use In Commerce Date | Saturday, September 17, 2022 |
| Party Name | NBCUniversal Media, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10112 |
| Party Name | NBCUniversal Media, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10112 |
| Party Name | NBCUniversal Media, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10112 |
| Event Date | Event Description |
| Tuesday, January 31, 2023 | NEW APPLICATION ENTERED |
| Thursday, February 16, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, May 25, 2023 | ASSIGNED TO EXAMINER |
| Wednesday, May 31, 2023 | NON-FINAL ACTION WRITTEN |
| Wednesday, May 31, 2023 | NON-FINAL ACTION E-MAILED |
| Wednesday, May 31, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, August 16, 2023 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Wednesday, August 16, 2023 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Thursday, November 30, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, November 30, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, December 1, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, April 11, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, April 11, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, April 11, 2024 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Monday, January 22, 2024 | FINAL REFUSAL WRITTEN |
| Monday, January 22, 2024 | FINAL REFUSAL E-MAILED |
| Monday, January 22, 2024 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Monday, May 13, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 29, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 18, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 18, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 3, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 3, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |