THE SELECTIVE EDGE Trademark

Trademark Overview

On Friday, August 29, 2014, a trademark application was filed for THE SELECTIVE EDGE with the United States Patent and Trademark Office. The USPTO has given the THE SELECTIVE EDGE trademark a serial number of 86380990. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, November 19, 2025. This trademark is owned by Selective Insurance Group, Inc.. The THE SELECTIVE EDGE trademark is filed in the Insurance & Financial Services category with the following description:

Insurance services, namely, underwriting, issuance and administration of personal insurance, namely, homeowners and rental insurance and automobile insurance
the selective edge

General Information

Serial Number86380990
Word MarkTHE SELECTIVE EDGE
Filing DateFriday, August 29, 2014
Status800 - REGISTERED AND RENEWED
Status DateWednesday, November 19, 2025
Registration Number4814519
Registration DateTuesday, September 15, 2015
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 20, 2015

Trademark Statements

Goods and ServicesInsurance services, namely, underwriting, issuance and administration of personal insurance, namely, homeowners and rental insurance and automobile insurance

Classification Information

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, September 11, 2014
Primary Code036
First Use Anywhere DateThursday, January 1, 2015
First Use In Commerce DateThursday, January 1, 2015

Trademark Owner History

Party NameSelective Insurance Group, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressBranchville, NJ 07890
Party NameSelective Insurance Group, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBranchville, NJ 07890
Party NameSelective Insurance Group, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBranchville, NJ 07890

Trademark Events

Event DateEvent Description
Tuesday, September 2, 2014NEW APPLICATION ENTERED
Thursday, September 11, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, December 12, 2014ASSIGNED TO EXAMINER
Friday, December 12, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, December 31, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 20, 2015PUBLISHED FOR OPPOSITION
Tuesday, January 20, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 17, 2015NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, July 9, 2015TEAS STATEMENT OF USE RECEIVED
Tuesday, August 4, 2015CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, July 9, 2015USE AMENDMENT FILED
Tuesday, August 11, 2015STATEMENT OF USE PROCESSING COMPLETE
Tuesday, August 11, 2015ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, August 12, 2015NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, September 15, 2015REGISTERED-PRINCIPAL REGISTER
Tuesday, September 15, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, September 15, 2021TEAS SECTION 8 & 15 RECEIVED
Wednesday, December 15, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, December 17, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, December 17, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Sunday, September 15, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, August 6, 2025TEAS SECTION 8 & 9 RECEIVED
Wednesday, November 19, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, November 19, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, November 19, 2025REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, November 19, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Related Keywords

edge selective insurance namely homeowners automobile rental personal issuance services underwriting administration