| Serial Number | 99312540 |
| Word Mark | THE SELECTED |
| Filing Date | Thursday, July 31, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 10, 2026 |
| Registration Number | 8166389 |
| Registration Date | Tuesday, March 10, 2026 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 20, 2026 |
| Description of Mark | The mark consists of the word "the" appearing in a stylized font and underlined. Directly below appears the word "SELECTED" in a stylized font. |
| Goods and Services | Arranging and conducting marketing promotional events for others; Business management consulting; Business strategy development services; Concept and brand development services for corporate clients; Consulting services in the field of internet marketing; Development of marketing strategies and concepts; Development of advertising concepts; Marketing services; Promotional marketing services; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Advertising services; Advertising services, namely, creating corporate and brand identity for others; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Brand evaluation services; Producing promotional videotapes, video discs, and audio visual recordings; Brand concept and brand development services for corporate clients; Creating advertising material; Creative marketing plan development services |
| Goods and Services | Graphic design of marketing materials; Website design and development for others; Providing graphic and multimedia design services for the purpose of promoting the goods and services of others |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 31, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, September 30, 2018 |
| First Use In Commerce Date | Sunday, September 30, 2018 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 31, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | Sunday, September 30, 2018 |
| First Use In Commerce Date | Sunday, September 30, 2018 |
| Party Name | The Selected Brand Group LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Houston, TX 77043 US |
| Party Name | The Selected Brand Group LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Houston, TX 77043 US |
| Party Name | The Selected Brand Group LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Houston, TX 77043 US |
| Event Date | Event Description |
| Thursday, July 31, 2025 | NEW APPLICATION ENTERED |
| Thursday, July 31, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, December 10, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, December 10, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, December 15, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, December 17, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 14, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 20, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 20, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 10, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 10, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |