THE SECRET BEHIND THE SMILE Trademark
Trademark Overview
On Monday, February 11, 2019, a trademark application was filed for THE SECRET BEHIND THE SMILE with the United States Patent and Trademark Office. The USPTO has given the THE SECRET BEHIND THE SMILE trademark a serial number of 88296590. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, March 13, 2026. This trademark is owned by Dawn Foods, Inc.. The THE SECRET BEHIND THE SMILE trademark is filed in the Advertising, Business and Retail Services category with the following description:
Marketing and promotion services, namely, customer service and relationship management in the field of bakery products and solutions
General Information
| Serial Number | 88296590 |
| Word Mark | THE SECRET BEHIND THE SMILE |
| Filing Date | Monday, February 11, 2019 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 13, 2026 |
| Registration Number | 5850124 |
| Registration Date | Tuesday, September 3, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 18, 2019 |
Trademark Statements
| Goods and Services | Marketing and promotion services, namely, customer service and relationship management in the field of bakery products and solutions |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 13, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, June 18, 2018 |
| First Use In Commerce Date | Monday, June 18, 2018 |
Trademark Owner History
| Party Name | Dawn Foods, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Jackson, MI 49201
US |
| Party Name | Dawn Foods, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Jackson, MI 49201
US |
| Party Name | Dawn Foods, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Jackson, MI 49201
US |
Trademark Events
| Event Date | Event Description |
| Thursday, February 14, 2019 | NEW APPLICATION ENTERED |
| Tuesday, March 5, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 23, 2019 | ASSIGNED TO EXAMINER |
| Wednesday, April 24, 2019 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, April 24, 2019 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, April 24, 2019 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, April 24, 2019 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, April 24, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, May 7, 2019 | ASSIGNED TO LIE |
| Wednesday, May 29, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 18, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 18, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 3, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 3, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, March 13, 2026 | CANCELLED SEC. 8 (6-YR) |
