THE SECRET Trademark

Trademark Overview


On Friday, January 27, 2006, a trademark application was filed for THE SECRET with the United States Patent and Trademark Office. The USPTO has given the THE SECRET trademark a serial number of 79032949. The federal status of this trademark filing is SECTION 71 ACCEPTED as of Wednesday, February 21, 2018. This trademark is owned by Prime Time Productions Holdings Pty Ltd. The THE SECRET trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, Toys & Sporting Goods Products, and Education & Entertainment Services categories with the following description:

[ Games, namely, ] [ board games and equipment sold as a unit for playing board games; electronic toys and ] electronic games, namely, electronic learning [ toys and ] games, [ and parts and accessories therefor, ] excluding golf-related games and toys

Entertainment services, namely, production of television programs, [ radio programs, cinematographic films, and theatre shows ] featuring music and documentaries, dramas, comedies, and cartoons on self-improvement, self-help, personal growth, *and* inspirational, [ and children's ]topics; [ ongoing television shows and radio shows broadcast over television, radio, satellite, cable, subscription television, pay-per-view television, telephone, and the Internet featuring music and documentaries, dramas, comedies, and cartoons on self-improvement, self-help, personal growth, inspirational, and children's topics; rental of musical sound recordings, pre-recorded videotapes, cassettes, and discs containing theatre shows, motion picture films, radio performances, and television performances featuring music and documentaries, dramas, comedies, and cartoons on self-improvement, self-help, personal growth, inspirational, and children's topics; production of video tapes and video discs featuring m...

Printed matter and publications, namely, books, [ annual magazines, magazines, newsletters, periodicals, journals, manuals, catalogues, pamphlets, leaflets, and printed instructional and teaching materials, comic books, graphic novels, ] calendars, [ greeting cards, stationery, note pads, note cards, paper labels, ] posters, book covers, [ and book marks, ] all featuring artwork and articles, interviews, references, and quotations on self-help, self-improvement, personal growth, inspirational, and children's topics

Cinematographic films featuring music and documentaries, [ dramas, comedies, and cartoons ] on self-improvement, self-help, personal growth, *and* inspirational, [ and children's ] topics; [ cinematographic film strips featuring music and documentaries, dramas, comedies, and cartoons on self-improvement, self-help, personal growth, inspirational, and children's topics; ]downloadable electronic audio files, video files, multimedia files, text files, and publications, namely, books recorded on computer media, featuring music and documentaries, [dramas, comedies, and cartoons ] on self-improvement, self-help, personal growth, *and * inspirational, [ and children's ] topics; digital recordings, namely, pre-recorded DVDs, [ high-definition DVDs, ]CDs, [ and interactive CD-ROMs, ] featuring music and documentaries, [ dramas, comedies, and cartoons ] on self-improvement, self-help, personal growth,*and* inspirational, [ and children's ]topics; laser-readable and optical discs, featuring music...
the secret

General Information


Serial Number79032949
Word MarkTHE SECRET
Filing DateFriday, January 27, 2006
Status706 - SECTION 71 ACCEPTED
Status DateWednesday, February 21, 2018
Registration Number3392102
Registration DateTuesday, March 4, 2008
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 11, 2007

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and Services[ Games, namely, ] [ board games and equipment sold as a unit for playing board games; electronic toys and ] electronic games, namely, electronic learning [ toys and ] games, [ and parts and accessories therefor, ] excluding golf-related games and toys
Goods and ServicesEntertainment services, namely, production of television programs, [ radio programs, cinematographic films, and theatre shows ] featuring music and documentaries, dramas, comedies, and cartoons on self-improvement, self-help, personal growth, *and* inspirational, [ and children's ]topics; [ ongoing television shows and radio shows broadcast over television, radio, satellite, cable, subscription television, pay-per-view television, telephone, and the Internet featuring music and documentaries, dramas, comedies, and cartoons on self-improvement, self-help, personal growth, inspirational, and children's topics; rental of musical sound recordings, pre-recorded videotapes, cassettes, and discs containing theatre shows, motion picture films, radio performances, and television performances featuring music and documentaries, dramas, comedies, and cartoons on self-improvement, self-help, personal growth, inspirational, and children's topics; production of video tapes and video discs featuring music and documentaries, dramas, comedies, and cartoons on self-improvement, self-help, personal growth, inspirational, and children's topics; ] interactive entertainment services for use with a mobile phone, namely, [ non-downloadable pre-recorded voicemail messages, ] text messages and emails featuring self-improvement, self-help, personal growth,*and* inspirational, [ and children's ] topics; providing on-line services, namely, computer-based games and information featuring self-improvement, self-help, personal growth, *and* inspirational, [ and children's ] topics [ ; educational services, namely, conducting seminars and classes featuring self-help, self-improvement, personal growth, inspirational, and children's topics ]
Goods and ServicesPrinted matter and publications, namely, books, [ annual magazines, magazines, newsletters, periodicals, journals, manuals, catalogues, pamphlets, leaflets, and printed instructional and teaching materials, comic books, graphic novels, ] calendars, [ greeting cards, stationery, note pads, note cards, paper labels, ] posters, book covers, [ and book marks, ] all featuring artwork and articles, interviews, references, and quotations on self-help, self-improvement, personal growth, inspirational, and children's topics
Goods and ServicesCinematographic films featuring music and documentaries, [ dramas, comedies, and cartoons ] on self-improvement, self-help, personal growth, *and* inspirational, [ and children's ] topics; [ cinematographic film strips featuring music and documentaries, dramas, comedies, and cartoons on self-improvement, self-help, personal growth, inspirational, and children's topics; ]downloadable electronic audio files, video files, multimedia files, text files, and publications, namely, books recorded on computer media, featuring music and documentaries, [dramas, comedies, and cartoons ] on self-improvement, self-help, personal growth, *and * inspirational, [ and children's ] topics; digital recordings, namely, pre-recorded DVDs, [ high-definition DVDs, ]CDs, [ and interactive CD-ROMs, ] featuring music and documentaries, [ dramas, comedies, and cartoons ] on self-improvement, self-help, personal growth,*and* inspirational, [ and children's ]topics; laser-readable and optical discs, featuring music and documentaries, [ dramas, comedies, and cartoons ] on self-improvement, self-help, personal growth, *and* inspirational, [ and children's ] topics; [ magnetic recordings, namely, floppy discs and videocassette tapes, featuring music and documentaries, dramas, comedies, and cartoons on self-improvement, self-help, personal growth, inspirational, and children's topics; magneto-optical recordings, namely, pre-recorded DVDs and compact discs, featuring music and documentaries, dramas, comedies, and cartoons on self-improvement, self-help, personal growth, inspirational, and children's topics; solid state recordings, namely, pre-recorded flash memory cards, featuring music and documentaries, dramas, comedies, and cartoons on self-improvement, self-help, personal growth, inspirational, and children's topics; audio-visual teaching apparatus, namely, educational software for children and adults, featuring personal growth, self-improvement, self-help, inspirational, and children's topics; ] downloadable [ pre-recorded voicemail messages, ] text messages and emails featuring self-improvement, self-help, personal growth, *and* inspirational, [ and children's ] topics;[ amusement apparatus adapted for use with television receivers, namely, video game machines; electronic game programs; interactive video game programs adapted for use with television receivers; electrical and video amusement apparatus and instruments, namely, video game machines adapted for use with television receivers; computer software for use in computer games and electronic games; computer programs, namely, digital game programs adapted for use with television receivers; electronic game software for mobile phones; printed audio cassette storage containers; printed video cassette storage containers;] printed compact disc, video disc, laser disc, and computer disc storage containers; parts for all of the aforesaid goods

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, January 5, 2007
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateFriday, January 5, 2007
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateFriday, January 5, 2007
Primary Code028
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, January 5, 2007
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameCreste LLC
Party Type35 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressUS

Party NameTS Production Limited Liability Company
Party Type34 - New Owner After Registration
Legal Entity Type98 - Unknown
AddressH-1074 Budapest
HU

Party NameTS LTD., Luxembourg branch
Party Type33 - New Owner After Registration
Legal Entity Type99 - Other
AddressLU

Party NameTS Production Limited Liability Company
Party Type32 - New Owner After Registration
Legal Entity Type99 - Other
AddressHU

Party NameRhonda Byrne
Party Type31 - New Owner After Registration
Legal Entity Type98 - Unknown
AddressUS

Party NamePrime Time Productions Holdings Pty Ltd
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressRICHMOND, VIC 3121
AU

Party NamePrime Time Productions Holdings Pty Ltd
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressRICHMOND, VIC 3121
AU

Party NamePrime Time Productions Holdings Pty Ltd
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressRICHMOND, VIC 3121
AU

Trademark Events


Event DateEvent Description
Thursday, January 4, 2007SN ASSIGNED FOR SECT 66A APPL FROM IB
Friday, January 5, 2007NEW APPLICATION ENTERED
Friday, January 5, 2007ASSIGNED TO EXAMINER
Monday, January 15, 2007NON-FINAL ACTION WRITTEN
Tuesday, January 16, 2007NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Friday, January 19, 2007REFUSAL PROCESSED BY MPU
Friday, January 19, 2007NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Thursday, February 8, 2007REFUSAL PROCESSED BY IB
Tuesday, July 10, 2007TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, July 10, 2007TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, July 26, 2007ASSIGNED TO LIE
Thursday, July 26, 2007CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, July 26, 2007TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, August 2, 2007EXAMINERS AMENDMENT -WRITTEN
Thursday, August 2, 2007EXAMINER'S AMENDMENT ENTERED
Thursday, August 2, 2007APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, August 3, 2007EXAMINERS AMENDMENT MAILED
Friday, August 3, 2007LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, August 22, 2007NOTICE OF PUBLICATION
Tuesday, September 11, 2007PUBLISHED FOR OPPOSITION
Thursday, October 11, 2007EXTENSION OF TIME TO OPPOSE RECEIVED
Friday, January 25, 2008EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Tuesday, March 4, 2008REGISTERED-PRINCIPAL REGISTER
Wednesday, June 4, 2008FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Friday, June 6, 2008FINAL DISPOSITION PROCESSED
Friday, June 6, 2008FINAL DISPOSITION NOTICE SENT TO IB
Friday, February 20, 2009CHANGE OF OWNER RECEIVED FROM IB
Thursday, May 21, 2009CHANGE OF OWNER RECEIVED FROM IB
Thursday, August 20, 2009CHANGE OF OWNER RECEIVED FROM IB
Friday, January 1, 2010FINAL DECISION TRANSACTION PROCESSED BY IB
Friday, September 14, 2012CHANGE OF OWNER RECEIVED FROM IB
Monday, October 14, 2013TEAS SECTION 71 & 15 RECEIVED
Monday, October 21, 2013CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, October 14, 2013REGISTERED - SEC. 71 & SEC. 15 FILED
Tuesday, October 22, 2013REGISTERED - SEC. 71 ACCEPTED & SEC. 15 ACK.
Tuesday, October 22, 2013NOTICE OF ACCEPTANCE OF SEC. 71 & 15 - E-MAILED
Monday, February 10, 2014NEW REPRESENTATIVE AT IB RECEIVED
Thursday, June 5, 2014CHANGE OF OWNER RECEIVED FROM IB
Thursday, September 18, 2014CHANGE OF NAME/ADDRESS REC'D FROM IB
Thursday, February 11, 2016INTERNATIONAL REGISTRATION RENEWED
Thursday, January 5, 2017NEW REPRESENTATIVE AT IB RECEIVED
Saturday, March 4, 2017COURTESY REMINDER - SEC. 71 (10-YR) E-MAILED
Thursday, September 28, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, September 28, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, February 13, 2018TEAS SECTION 71 RECEIVED
Wednesday, February 21, 2018REGISTERED-SEC.71 ACCEPTED
Wednesday, February 21, 2018NOTICE OF ACCEPTANCE OF SEC. 71 - E-MAILED
Sunday, October 21, 2018PARTIAL INVALIDATION OF REG EXT PROTECTION CREATED
Wednesday, October 31, 2018INVALIDATION PROCESSED
Wednesday, October 31, 2018PARTIAL INVALIDATION OF REG EXT PROTECTION SENT TO IB
Friday, March 22, 2019PARTIAL INVALIDATION PROCESSED BY THE IB
Thursday, February 5, 2026INTERNATIONAL REGISTRATION RENEWED