| Serial Number | 85048490 |
| Word Mark | THE SAVVY LIFE SMART SPENDING, RICH LIVING |
| Filing Date | Wednesday, May 26, 2010 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, August 25, 2017 |
| Registration Number | 3907347 |
| Registration Date | Tuesday, January 18, 2011 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 2, 2010 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the phrase "THE SAVVY LIFE" between two parallel, horizontal lines and above the phrase "SMART SPENDING, RICH LIVING". |
| Goods and Services | Electronic publication services, namely, an online shopping, advice, and lifestyle magazine; educational and entertainment services, namely, providing motivational speaking services in the field of personal financial management, budget shopping, and domestic lifestyle planning |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 25, 2017 |
| Primary Code | 041 |
| First Use Anywhere Date | Wednesday, April 21, 2010 |
| First Use In Commerce Date | Wednesday, April 21, 2010 |
| Party Name | Cents & Sensibilities, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Redwood City, CA 94062 |
| Party Name | Cents & Sensibilities, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Redwood City, CA 94062 |
| Party Name | Cents & Sensibilities, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Redwood City, CA 94062 |
| Event Date | Event Description |
| Friday, August 25, 2017 | CANCELLED SEC. 8 (6-YR) |
| Monday, January 18, 2016 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Sunday, September 27, 2015 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, January 18, 2011 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 2, 2010 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 2, 2010 | PUBLISHED FOR OPPOSITION |
| Saturday, September 25, 2010 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Saturday, September 25, 2010 | ASSIGNED TO LIE |
| Thursday, September 16, 2010 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 8, 2010 | ASSIGNED TO EXAMINER |
| Wednesday, June 2, 2010 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Tuesday, June 1, 2010 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Saturday, May 29, 2010 | NEW APPLICATION ENTERED IN TRAM |