| Serial Number | 98959612 |
| Word Mark | THE SARASOTA STYLE |
| Filing Date | Tuesday, January 14, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, August 12, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 12, 2025 |
| Description of Mark | The mark consists of stylized text "The SARASOTA Style" where the letter "O" in the word "SARASOTA" is replaced by a design of a sun. The sun consists of a circular shape surrounded by eight radiating lines. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Marketing services in the nature of providing hyperlinks to websites of others; On-line retail consignment stores featuring stickers, luggage tags, smart phone covers, blankets, golf balls, beverage containers, chairs, tote bags, pet collars, sports gear and jewelry; On-line retail gift shops; On-line retail store services featuring clothing, drinkware, license plates, hats, caps, towels, flags, stickers, key fobs; Promoting recreation and tourism in and along the coast of Alabama and Florida; Providing a searchable website featuring the goods and services of other vendors; Providing a website for connecting sellers with buyers; Providing business information via a website; Retail gift shops; Retail variety stores |
| NOT AVAILABLE | "SARASOTA" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 14, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | BEACH STORE BRANDS, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Orange Beach, AL 36561 |
| Party Name | BEACH STORE BRANDS, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Orange Beach, AL 36561 |
| Event Date | Event Description |
| Sunday, May 18, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, January 14, 2025 | NEW APPLICATION ENTERED |
| Sunday, May 18, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 27, 2025 | ASSIGNED TO EXAMINER |
| Thursday, June 5, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, July 1, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 6, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 12, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 12, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Thursday, June 5, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, June 5, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, June 5, 2025 | EXAMINERS AMENDMENT E-MAILED |