THE RUE 30 Trademark

Trademark Overview


On Thursday, March 15, 2012, a trademark application was filed for THE RUE 30 with the United States Patent and Trademark Office. The USPTO has given the THE RUE 30 trademark a serial number of 85570320. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, April 6, 2023. This trademark is owned by RueLaLa, Inc.. The THE RUE 30 trademark is filed in the Advertising, Business and Retail Services category with the following description:

Customer loyalty program services featuring rewards, namely, discounted or free shipping for a 30-day period following the placement of an order in which the customer pays the shipping costs
the rue 30

General Information


Serial Number85570320
Word MarkTHE RUE 30
Filing DateThursday, March 15, 2012
Status800 - REGISTERED AND RENEWED
Status DateThursday, April 6, 2023
Registration Number4236986
Registration DateTuesday, November 6, 2012
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 21, 2012

Trademark Statements


Goods and ServicesCustomer loyalty program services featuring rewards, namely, discounted or free shipping for a 30-day period following the placement of an order in which the customer pays the shipping costs
Translation of Words in MarkThe English translation of the word "RUE" in the mark is STREET.
NOT AVAILABLE"30"

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateSunday, March 25, 2012
Primary Code035
First Use Anywhere DateThursday, August 25, 2011
First Use In Commerce DateThursday, August 25, 2011

Trademark Owner History


Party NameRUE GILT GROUPE, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressBoston, MA 02210

Party NameRueLaLa, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressBoston, MA 02210

Party NameRueLaLa, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBoston, MA 02210

Party NameRueLaLa, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBoston, MA 02210

Trademark Events


Event DateEvent Description
Sunday, March 25, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, March 19, 2012NEW APPLICATION ENTERED
Tuesday, August 21, 2012PUBLISHED FOR OPPOSITION
Thursday, June 21, 2012ASSIGNED TO EXAMINER
Monday, June 25, 2012EXAMINERS AMENDMENT -WRITTEN
Monday, June 25, 2012EXAMINERS AMENDMENT E-MAILED
Monday, June 25, 2012NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, June 25, 2012EXAMINER'S AMENDMENT ENTERED
Monday, June 25, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, July 16, 2012ASSIGNED TO LIE
Monday, July 16, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, August 1, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, September 1, 2022TEAS SECTION 8 & 9 RECEIVED
Tuesday, August 21, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 6, 2012REGISTERED-PRINCIPAL REGISTER
Monday, November 6, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, December 15, 2017TEAS SECTION 8 & 15 RECEIVED
Friday, January 12, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, January 12, 2018REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, January 12, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, June 16, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Saturday, November 6, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, November 2, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, November 2, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, November 2, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, March 17, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, April 6, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, April 6, 2023REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, April 6, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Saturday, January 4, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Saturday, January 4, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Saturday, January 4, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, January 4, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Saturday, January 4, 2025TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Saturday, January 4, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, July 17, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY