THE R.O.I. OF THE J.O.Y. Trademark

Trademark Overview


On Thursday, July 25, 2024, a trademark application was filed for THE R.O.I. OF THE J.O.Y. with the United States Patent and Trademark Office. The USPTO has given the THE R.O.I. OF THE J.O.Y. trademark a serial number of 98665900. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, March 11, 2025. This trademark is owned by Loka Enterprises LLC. The THE R.O.I. OF THE J.O.Y. trademark is filed in the Paper & Printed Material Products category with the following description:

A series of printed books and printed articles in the field of happiness, self- and personal improvement, personal awareness, and human social behaviors; A series of printed books, printed articles, printed handouts and printed worksheets in the field of happiness, self- and personal improvement, personal awareness, and human social behaviors; Printed books in the field of happiness, self- and personal improvement, personal awareness, and human social behaviors; Printed educational books featuring motivational content for self- and personal improvement; Printed matter, namely, paper signs, books, manuals, curricula, newsletters, informational cards and brochures in the field of happiness, self- and personal improvement, personal awareness, and human social behaviors; Printed motivational cards; Printed non-fiction books on a variety of topics; Series of printed non-fiction books in the field of happiness, self- and personal improvement, personal awareness, and human social behaviors; S...
the r.o.i. of the j.o.y.

General Information


Serial Number98665900
Word MarkTHE R.O.I. OF THE J.O.Y.
Filing DateThursday, July 25, 2024
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, March 11, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 11, 2025

Trademark Statements


Goods and ServicesA series of printed books and printed articles in the field of happiness, self- and personal improvement, personal awareness, and human social behaviors; A series of printed books, printed articles, printed handouts and printed worksheets in the field of happiness, self- and personal improvement, personal awareness, and human social behaviors; Printed books in the field of happiness, self- and personal improvement, personal awareness, and human social behaviors; Printed educational books featuring motivational content for self- and personal improvement; Printed matter, namely, paper signs, books, manuals, curricula, newsletters, informational cards and brochures in the field of happiness, self- and personal improvement, personal awareness, and human social behaviors; Printed motivational cards; Printed non-fiction books on a variety of topics; Series of printed non-fiction books in the field of happiness, self- and personal improvement, personal awareness, and human social behaviors; Series of printed fiction and non-fiction books on a variety of topics
Pseudo MarkTHE ROI OF THE JOY

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateThursday, July 25, 2024
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameLoka Enterprises LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressDallas, TX 75219

Party NameLoka Enterprises LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressDallas, TX 75219

Trademark Events


Event DateEvent Description
Thursday, July 25, 2024NEW APPLICATION ENTERED
Tuesday, February 11, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, February 12, 2025ASSIGNED TO EXAMINER
Friday, February 14, 2025LAW OFFICE PUBLICATION REVIEW COMPLETED
Friday, February 14, 2025ASSIGNED TO LIE
Wednesday, March 5, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 11, 2025PUBLISHED FOR OPPOSITION
Tuesday, March 11, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, February 12, 2025APPROVED FOR PUB - PRINCIPAL REGISTER