THE RISE. THE SHINE. Trademark
Trademark Overview
On Wednesday, November 30, 2022, a trademark application was filed for THE RISE. THE SHINE. with the United States Patent and Trademark Office. The USPTO has given the THE RISE. THE SHINE. trademark a serial number of 97980237. The federal status of this trademark filing is REGISTERED as of Tuesday, July 29, 2025. This trademark is owned by Vuori, Inc.. The THE RISE. THE SHINE. trademark is filed in the Clothing & Apparel Products, Advertising and Business and Retail Services categories with the following description:
Retail and online retail store services featuring clothing and apparel, namely, shirts, T-shirts, polo shirts, button down shirts, collared shirts, dress shirts, henley shirts, woven shirts, flannel shirts, open-necked shirts, moisture-wicking sports shirts, yoga shirts, graphic T-shirts, athletic shirts, over shirts, long sleeved T-shirts, long sleeved pullovers, tank-tops, crew necks, crew neck sweaters, athletic sweaters, jackets, rain jackets, windbreakers, hoodies, pullover hooded sweatshirts, sweatshirts, sweaters, outer-clothing, outerwear jackets, light weight jackets, ponchos, jumpers, pullovers, jogging outfits, shorts, board shorts, sliding shorts, walking shorts, sweat shorts, athletic shorts, pants, jogging pants, athletic pants, gym pants, moisture-wicking pants, stretch pants, lounge pants, wind pants, sweat pants, capri pants, yoga pants, dresses, skirts, leggings, leg warmers, tights, athletic tights, bras, sports bras, woman's athletic tops with built-in bras, moistur...
Clothing and apparel, namely, shirts, T-shirts, polo shirts, button down shirts, collared shirts, dress shirts, henley shirts, woven shirts, flannel shirts, open-necked shirts, moisture-wicking sports shirts, yoga shirts, graphic T-shirts, athletic shirts, over shirts, long sleeved T-shirts, long sleeved pullovers, tank-tops, crew necks, crew neck sweaters, athletic sweaters, jackets, rain jackets, windbreakers, hoodies, pullover hooded sweatshirts, sweatshirts, sweaters, outer-clothing, outerwear jackets, light weight jackets, ponchos, jumpers, pullovers, jogging outfits, shorts, board shorts, sliding shorts, walking shorts, sweat shorts, athletic shorts, pants, jogging pants, athletic pants, gym pants, moisture-wicking pants, stretch pants, lounge pants, wind pants, sweat pants, capri pants, yoga pants, dresses, skirts, leggings, leg warmers, tights, athletic tights, bras, sports bras, woman's athletic tops with built-in bras, moisture wicking sports-bras, swim wear, bathing suits, s...
General Information
| Serial Number | 97980237 |
| Word Mark | THE RISE. THE SHINE. |
| Filing Date | Wednesday, November 30, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 29, 2025 |
| Registration Number | 7874643 |
| Registration Date | Tuesday, July 29, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 17, 2023 |
Trademark Statements
| Goods and Services | Retail and online retail store services featuring clothing and apparel, namely, shirts, T-shirts, polo shirts, button down shirts, collared shirts, dress shirts, henley shirts, woven shirts, flannel shirts, open-necked shirts, moisture-wicking sports shirts, yoga shirts, graphic T-shirts, athletic shirts, over shirts, long sleeved T-shirts, long sleeved pullovers, tank-tops, crew necks, crew neck sweaters, athletic sweaters, jackets, rain jackets, windbreakers, hoodies, pullover hooded sweatshirts, sweatshirts, sweaters, outer-clothing, outerwear jackets, light weight jackets, ponchos, jumpers, pullovers, jogging outfits, shorts, board shorts, sliding shorts, walking shorts, sweat shorts, athletic shorts, pants, jogging pants, athletic pants, gym pants, moisture-wicking pants, stretch pants, lounge pants, wind pants, sweat pants, capri pants, yoga pants, dresses, skirts, leggings, leg warmers, tights, athletic tights, bras, sports bras, woman's athletic tops with built-in bras, moisture wicking sports-bras, swim wear, bathing suits, swim suits, swim trunks, headwear, hats, caps, and top hats; Retail and online retail store services featuring clothing and apparel, namely, beanies, visors being headwear, headbands, underwear, corsets, overalls, socks, vests, footwear, shoes, athletic shoes, training shoes, running shoes, and sports shoes |
| Goods and Services | Clothing and apparel, namely, shirts, T-shirts, polo shirts, button down shirts, collared shirts, dress shirts, henley shirts, woven shirts, flannel shirts, open-necked shirts, moisture-wicking sports shirts, yoga shirts, graphic T-shirts, athletic shirts, over shirts, long sleeved T-shirts, long sleeved pullovers, tank-tops, crew necks, crew neck sweaters, athletic sweaters, jackets, rain jackets, windbreakers, hoodies, pullover hooded sweatshirts, sweatshirts, sweaters, outer-clothing, outerwear jackets, light weight jackets, ponchos, jumpers, pullovers, jogging outfits, shorts, board shorts, sliding shorts, walking shorts, sweat shorts, athletic shorts, pants, jogging pants, athletic pants, gym pants, moisture-wicking pants, stretch pants, lounge pants, wind pants, sweat pants, capri pants, yoga pants, dresses, skirts, leggings, leg warmers, tights, athletic tights, bras, sports bras, woman's athletic tops with built-in bras, moisture wicking sports-bras, swim wear, bathing suits, swim suits, swim trunks, headwear, hats, caps, and top hats; Clothing and apparel, namely, beanies, visors being headwear, headbands, underwear, corsets, overalls, vests, socks, footwear, shoes, athletic shoes, training shoes, running shoes, and sports shoes |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 22, 2022 |
| Primary Code | 025 |
| First Use Anywhere Date | Friday, October 31, 2014 |
| First Use In Commerce Date | Friday, October 31, 2014 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 22, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, October 31, 2014 |
| First Use In Commerce Date | Friday, October 31, 2014 |
Trademark Owner History
| Party Name | Vuori, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Carlsbad, CA 92008
US |
| Party Name | Vuori, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Carlsbad, CA 92008
US |
| Party Name | Vuori, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Carlsbad, CA 92008
US |
Trademark Events
| Event Date | Event Description |
| Saturday, December 3, 2022 | NEW APPLICATION ENTERED |
| Thursday, December 22, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, September 9, 2023 | ASSIGNED TO EXAMINER |
| Saturday, September 9, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 27, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 17, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 17, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 12, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, March 29, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, March 29, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, March 29, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, March 29, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, March 29, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, June 12, 2024 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, June 12, 2024 | SOU EXTENSION 1 FILED |
| Wednesday, June 12, 2024 | SOU EXTENSION 1 GRANTED |
| Wednesday, June 12, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, November 27, 2024 | TEAS REQUEST TO DIVIDE RECEIVED |
| Wednesday, November 27, 2024 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, June 11, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, November 27, 2024 | DIVISIONAL REQUEST RECEIVED |
| Wednesday, June 11, 2025 | DIVISIONAL PROCESSING COMPLETE |
| Wednesday, November 27, 2024 | USE AMENDMENT FILED |
| Wednesday, June 11, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, July 8, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, July 16, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, July 29, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 29, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Thursday, September 11, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, September 11, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, September 11, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, September 16, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, September 16, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, September 16, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, September 16, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, September 16, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
