| Serial Number | 86658091 |
| Word Mark | THE RIGHT CHOICE ADVISORS BEST |
| Filing Date | Wednesday, June 10, 2015 |
| Status | 701 - SECTION 8 - ACCEPTED |
| Status Date | Monday, October 3, 2022 |
| Registration Number | 4954349 |
| Registration Date | Tuesday, May 10, 2016 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 23, 2016 |
| Description of Mark | The mark consists of the stylized words "THE RIGHT CHOICE" written in red above the words "ADVISORS BEST" written in bold black font. The letter "V" in "ADVISORS" appears in red and forms a check mark which extends upward. A single horizontal line in red is featured beneath the words "ADVISORS BEST". The entirety of the mark is featured against a white background which is not claimed as a feature of the mark. |
| Goods and Services | Estate planning; Financial consulting; Financial investment brokerage; Insurance agencies; Insurance brokerage; Insurance consultation |
| Indication of Colors claimed | The color(s) red, black is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "ADVISORS" |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, June 13, 2015 |
| Primary Code | 036 |
| First Use Anywhere Date | Wednesday, February 29, 2012 |
| First Use In Commerce Date | Wednesday, February 29, 2012 |
| Party Name | Guardian National Retirement Services, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Neptune City, NJ 07753 |
| Party Name | Guardian National Retirement Services, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Neptune City, NJ 07753 |
| Party Name | Guardian National Retirement Services, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Neptune City, NJ 07753 |
| Event Date | Event Description |
| Thursday, October 1, 2015 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, June 13, 2015 | NEW APPLICATION ENTERED |
| Saturday, June 13, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, June 16, 2015 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, September 19, 2015 | ASSIGNED TO EXAMINER |
| Monday, September 21, 2015 | NON-FINAL ACTION WRITTEN |
| Monday, September 21, 2015 | NON-FINAL ACTION E-MAILED |
| Monday, September 21, 2015 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, October 1, 2015 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, October 1, 2015 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, January 9, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, January 15, 2016 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, October 2, 2015 | SUSPENSION LETTER WRITTEN |
| Friday, October 2, 2015 | LETTER OF SUSPENSION E-MAILED |
| Friday, October 2, 2015 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Wednesday, December 9, 2015 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Wednesday, December 30, 2015 | ASSIGNED TO LIE |
| Tuesday, January 5, 2016 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, January 5, 2016 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, February 3, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 23, 2016 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 23, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 10, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Monday, May 10, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, October 3, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, April 25, 2022 | TEAS SECTION 8 RECEIVED |
| Sunday, May 11, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Monday, October 3, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Monday, October 3, 2022 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |