THE RESERVE Trademark

Trademark Overview


On Monday, August 9, 1999, a trademark application was filed for THE RESERVE with the United States Patent and Trademark Office. The USPTO has given the THE RESERVE trademark a serial number of 75770892. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, December 12, 2023. This trademark is owned by Deep Canyon Associates, LLC. The THE RESERVE trademark is filed in the Paper & Printed Material Products, Toys & Sporting Goods Products, Advertising, Business and Retail Services, Construction & Repair Services, and Education & Entertainment Services categories with the following description:

Recreational services, namely, a private country club, including professional golf and tennis instruction

Sporting goods, namely, golf bags, golf ball markers, golf ball retrievers, golf balls, [ golf club heads, golf club inserts, golf club shafts, golf clubs, ] grip tapes for golf clubs, hand grips for golf clubs, head covers for golf clubs, divot repair tool for golfers, golf gloves, golf bag covers, golf bag tags, non-motorized golf carts, golf ball markers, [ golf irons, golf putters, ] golf putter covers and golf tees

Golf books and magazines, golf score cards, pens, pencils, golf yardage books, calendars, plastic and paper bags for merchandise packaging

[ Land development, namely, planning and laying out of a residential housing development, golf course and country club ]

Advertising and marketing services, namely, the promotion and sale of private country club memberships
the reserve

General Information


Serial Number75770892
Word MarkTHE RESERVE
Filing DateMonday, August 9, 1999
Status800 - REGISTERED AND RENEWED
Status DateTuesday, December 12, 2023
Registration Number2731010
Registration DateTuesday, July 1, 2003
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesRecreational services, namely, a private country club, including professional golf and tennis instruction
Goods and ServicesSporting goods, namely, golf bags, golf ball markers, golf ball retrievers, golf balls, [ golf club heads, golf club inserts, golf club shafts, golf clubs, ] grip tapes for golf clubs, hand grips for golf clubs, head covers for golf clubs, divot repair tool for golfers, golf gloves, golf bag covers, golf bag tags, non-motorized golf carts, golf ball markers, [ golf irons, golf putters, ] golf putter covers and golf tees
Goods and ServicesGolf books and magazines, golf score cards, pens, pencils, golf yardage books, calendars, plastic and paper bags for merchandise packaging
Goods and Services[ Land development, namely, planning and laying out of a residential housing development, golf course and country club ]
Goods and ServicesAdvertising and marketing services, namely, the promotion and sale of private country club memberships

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateThursday, October 21, 1999
Primary Code016
First Use Anywhere DateTuesday, January 16, 1996
First Use In Commerce DateTuesday, January 16, 1996

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateThursday, October 21, 1999
Primary Code028
First Use Anywhere DateTuesday, January 16, 1996
First Use In Commerce DateTuesday, January 16, 1996

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, October 21, 1999
Primary Code035
First Use Anywhere DateTuesday, January 16, 1996
First Use In Commerce DateTuesday, January 16, 1996

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateWednesday, July 10, 2013
Primary Code037
First Use Anywhere DateTuesday, January 16, 1996
First Use In Commerce DateTuesday, January 16, 1996

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, October 21, 1999
Primary Code041
First Use Anywhere DateTuesday, January 16, 1996
First Use In Commerce DateTuesday, January 16, 1996

Trademark Owner History


Party NameTHE RESERVE CLUB
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressIndian Wells, CA 92210

Party NamePORTOLA ACQUISITION, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressINDIAN WELLS, CA 92210

Party NameDeep Canyon Associates, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressIndian Wells, CA 92210

Party NameDeep Canyon Associates, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressIndian Wells, CA 92210

Party NameDeep Canyon Associates, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressIndian Wells, CA 92210

Trademark Events


Event DateEvent Description
Tuesday, December 12, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, December 12, 2023REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Tuesday, December 12, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, December 12, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, June 16, 2023TEAS SECTION 8 & 9 RECEIVED
Thursday, July 11, 2013NOTICE OF ACCEPTANCE OF SEC. 8 - MAILED
Wednesday, July 10, 2013REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, July 10, 2013REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8
Wednesday, July 10, 2013REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED
Monday, July 1, 2013REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Monday, July 1, 2013TEAS SECTION 8 & 9 RECEIVED
Thursday, June 23, 2011CASE FILE IN TICRS
Wednesday, June 22, 2011CASE FILE IN TICRS
Tuesday, September 8, 2009REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, July 14, 2009ASSIGNED TO PARALEGAL
Wednesday, July 1, 2009TEAS SECTION 8 & 15 RECEIVED
Wednesday, June 24, 2009AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, February 3, 2006ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, February 3, 2006TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, July 21, 2003PAPER RECEIVED
Friday, July 11, 2003APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, July 8, 2003EXAMINERS AMENDMENT MAILED
Tuesday, July 8, 2003PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, July 1, 2003REGISTERED-PRINCIPAL REGISTER
Monday, June 23, 2003ASSIGNED TO EXAMINER
Tuesday, April 8, 2003PUBLISHED FOR OPPOSITION
Wednesday, March 19, 2003NOTICE OF PUBLICATION
Thursday, February 13, 2003APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, February 13, 2003EXAMINERS AMENDMENT MAILED
Friday, January 31, 2003PREVIOUS ALLOWANCE COUNT WITHDRAWN
Thursday, September 26, 2002APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, June 28, 2002CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, June 28, 2002PAPER RECEIVED
Wednesday, May 22, 2002LETTER OF SUSPENSION MAILED
Monday, February 11, 2002CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, March 27, 2001LETTER OF SUSPENSION MAILED
Wednesday, November 24, 1999NON-FINAL ACTION MAILED
Wednesday, November 10, 1999ASSIGNED TO EXAMINER