THE REAL DEAL Trademark

Trademark Overview


On Friday, October 22, 2010, a trademark application was filed for THE REAL DEAL with the United States Patent and Trademark Office. The USPTO has given the THE REAL DEAL trademark a serial number of 85159584. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, September 20, 2022. This trademark is owned by Sally S. Schultz. The THE REAL DEAL trademark is filed in the Advertising, Business and Retail Services category with the following description:

Providing a website featuring an on-line retail marketplace for professional rodeo competitors in the field of professional rodeo caliber horses and rodeo equipment and incorporating an on-line searchable database featuring classified ad listings pertaining to professional rodeo horses and related rodeo equipment and rodeo employment opportunities
the real deal

General Information


Serial Number85159584
Word MarkTHE REAL DEAL
Filing DateFriday, October 22, 2010
Status800 - REGISTERED AND RENEWED
Status DateTuesday, September 20, 2022
Registration Number4202908
Registration DateTuesday, September 4, 2012
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 18, 2011

Trademark Statements


Amendment to a Registration/Renewal CertificateIn the statement, line 1,"CALIFORNIA" is deleted, and ARIZONA is inserted.
Goods and ServicesProviding a website featuring an on-line retail marketplace for professional rodeo competitors in the field of professional rodeo caliber horses and rodeo equipment and incorporating an on-line searchable database featuring classified ad listings pertaining to professional rodeo horses and related rodeo equipment and rodeo employment opportunities

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, October 27, 2010
Primary Code035
First Use Anywhere DateFriday, October 22, 2010
First Use In Commerce DateFriday, October 22, 2010

Trademark Owner History


Party NameSally S. Schultz
Party Type30 - Original Registrant
Legal Entity Type19 - Sole Proprietorship
AddressPrescott, AZ 86301

Party NameSally S. Schultz
Party Type20 - Owner at Publication
Legal Entity Type19 - Sole Proprietorship
AddressSanta Clarita, CA 91380

Party NameSally S. Schultz
Party Type10 - Original Applicant
Legal Entity Type19 - Sole Proprietorship
AddressTehachapi, CA 93561

Trademark Events


Event DateEvent Description
Tuesday, September 20, 2022REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, March 29, 2012CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, October 17, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, September 20, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, September 20, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, July 27, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, July 27, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, September 7, 2024AMENDMENT UNDER SECTION 7 - PROCESSED
Wednesday, November 6, 2024AMENDMENT UNDER SECTION 7 - PROCESSED
Thursday, September 8, 2011EXAMINERS AMENDMENT -WRITTEN
Monday, March 5, 2012TEAS STATEMENT OF USE RECEIVED
Sunday, September 17, 2023TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Sunday, September 17, 2023TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Monday, April 15, 2024TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Saturday, April 20, 2024TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Wednesday, November 9, 2022TEAS SECTION 7 REQUEST RECEIVED
Wednesday, July 25, 2012ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, February 4, 2011NON-FINAL ACTION WRITTEN
Thursday, April 5, 2012SU - NON-FINAL ACTION - WRITTEN
Thursday, September 8, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, April 16, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, October 17, 2017REGISTERED - SEC. 8 (6-YR) ACCEPTED
Friday, September 2, 2022REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Tuesday, September 20, 2022REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, October 26, 2010NEW APPLICATION ENTERED
Wednesday, October 27, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, July 31, 2023POST REGISTRATION ACTION MAILED - SEC. 15
Tuesday, October 18, 2011PUBLISHED FOR OPPOSITION
Monday, March 5, 2012USE AMENDMENT FILED
Tuesday, December 13, 2011NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 18, 2011OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, August 1, 2012NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, March 30, 2012STATEMENT OF USE PROCESSING COMPLETE
Monday, March 5, 2012TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, January 28, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, September 18, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, April 16, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, August 18, 2011TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, July 25, 2012TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, August 4, 2011TEAS RESPONSE TO OFFICE ACTION RECEIVED
Saturday, July 14, 2012TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, July 31, 2012LAW OFFICE REGISTRATION REVIEW COMPLETED
Wednesday, November 9, 2022TEAS SECTION 15 RECEIVED
Friday, September 2, 2022FAX RECEIVED
Thursday, September 8, 2011EXAMINERS AMENDMENT E-MAILED
Thursday, September 8, 2011NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, February 4, 2011NON-FINAL ACTION E-MAILED
Tuesday, September 4, 2012REGISTERED-PRINCIPAL REGISTER
Thursday, September 8, 2011EXAMINER'S AMENDMENT ENTERED
Thursday, September 19, 2024REGISTERED - SEC. 15 ACKNOWLEDGED
Tuesday, October 17, 2017NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Thursday, September 19, 2024SEC. 15 ACKNOWLEDGEMENT - E-MAILED
Tuesday, September 20, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Saturday, September 4, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, September 4, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, April 16, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, August 11, 2011ASSIGNED TO LIE
Thursday, August 18, 2011CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, July 25, 2012CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, February 1, 2011ASSIGNED TO EXAMINER
Monday, September 18, 2017TEAS SECTION 8 RECEIVED
Friday, February 4, 2011NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, April 5, 2012NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, April 5, 2012NON-FINAL ACTION E-MAILED
Monday, July 31, 2023POST REGISTRATION ACTION MAILED - SEC. 7
Thursday, December 21, 2023POST REGISTRATION ACTION MAILED - SEC. 7
Saturday, April 20, 2024POST REGISTRATION ACTION MAILED - SEC. 7
Wednesday, September 14, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, November 26, 2024NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED