THE POWERFUL BACKING OF AMERICAN EXPRESS Trademark

Trademark Overview


On Friday, May 3, 2024, a trademark application was filed for THE POWERFUL BACKING OF AMERICAN EXPRESS with the United States Patent and Trademark Office. The USPTO has given the THE POWERFUL BACKING OF AMERICAN EXPRESS trademark a serial number of 98532643. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, March 11, 2025. This trademark is owned by American Express Marketing & Development Corp.. The THE POWERFUL BACKING OF AMERICAN EXPRESS trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, Transportation & Storage Services, Education & Entertainment Services, and Restaurant & Hotel Services categories with the following description:

Arranging for ticket reservations and admission to music, theater, fashion, film, and sports events; providing entertainment information about guided city tours.

Travel agency services, namely, arranging the transportation of passengers by land, air and water; cargo handling services, namely, handling of passengers' luggage and arranging baggage transfer; travel agency services, namely, arranging for automobile and bus rentals; Arranging travel tours as a bonus program for credit card customers; providing information about transportation for tours.

Assistance with electronic transfers of money; Banking services; Issuing and processing payments of prepaid cards, prepaid gift cards, stored value cards, and payment cards; Foreign currency exchange services; Payment processing services, namely, charge card, credit card, prepaid card, gift card, stored value card and payment card transaction processing services; Electronic charge card, credit card, prepaid card, gift card, stored value card and payment card transactions; Issuing Charge cards, credit cards, prepaid cards, prepaid gift cards, stored value cards and payment cards; providing online information for merchants regarding guidelines and fees pertaining to credit card acceptance

Business development services, namely, promoting the sale of credit card accounts through the administration of incentive award programs

Travel agency services, namely, making reservations for temporary lodging, restaurants, and meals
the powerful backing of american express

General Information


Serial Number98532643
Word MarkTHE POWERFUL BACKING OF AMERICAN EXPRESS
Filing DateFriday, May 3, 2024
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, March 11, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 11, 2025

Trademark Statements


Goods and ServicesArranging for ticket reservations and admission to music, theater, fashion, film, and sports events; providing entertainment information about guided city tours.
Goods and ServicesTravel agency services, namely, arranging the transportation of passengers by land, air and water; cargo handling services, namely, handling of passengers' luggage and arranging baggage transfer; travel agency services, namely, arranging for automobile and bus rentals; Arranging travel tours as a bonus program for credit card customers; providing information about transportation for tours.
Goods and ServicesAssistance with electronic transfers of money; Banking services; Issuing and processing payments of prepaid cards, prepaid gift cards, stored value cards, and payment cards; Foreign currency exchange services; Payment processing services, namely, charge card, credit card, prepaid card, gift card, stored value card and payment card transaction processing services; Electronic charge card, credit card, prepaid card, gift card, stored value card and payment card transactions; Issuing Charge cards, credit cards, prepaid cards, prepaid gift cards, stored value cards and payment cards; providing online information for merchants regarding guidelines and fees pertaining to credit card acceptance
Goods and ServicesBusiness development services, namely, promoting the sale of credit card accounts through the administration of incentive award programs
Goods and ServicesTravel agency services, namely, making reservations for temporary lodging, restaurants, and meals

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, May 3, 2024
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, May 3, 2024
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateFriday, May 3, 2024
Primary Code039
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, May 3, 2024
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, May 3, 2024
Primary Code043
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameAmerican Express Marketing & Development Corp.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10285

Party NameAmerican Express Marketing & Development Corp.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10285

Trademark Events


Event DateEvent Description
Friday, May 3, 2024NEW APPLICATION ENTERED
Wednesday, October 30, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, November 18, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, November 18, 2024ASSIGNED TO EXAMINER
Monday, January 6, 2025NON-FINAL ACTION E-MAILED
Tuesday, December 10, 2024WITHDRAWN FROM PUB - OG REVIEW QUERY
Thursday, February 13, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, February 13, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, February 13, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, February 13, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, March 5, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 11, 2025PUBLISHED FOR OPPOSITION
Tuesday, March 11, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Monday, January 6, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, January 6, 2025NON-FINAL ACTION WRITTEN
Monday, January 6, 2025PREVIOUS ALLOWANCE COUNT WITHDRAWN