THE POWER OF GOOD Trademark

Trademark Overview


On Monday, July 2, 2018, a trademark application was filed for THE POWER OF GOOD with the United States Patent and Trademark Office. The USPTO has given the THE POWER OF GOOD trademark a serial number of 88022890. The federal status of this trademark filing is REGISTERED as of Tuesday, July 30, 2019. This trademark is owned by SHISEIDO AMERICAS CORPORATION. The THE POWER OF GOOD trademark is filed in the Cosmetics & Cleaning Products, Houseware & Glass Products, Advertising, and Business and Retail Services categories with the following description:

Cosmetics, cosmetic preparations and non-medicated skin care preparations; powder for makeup; make-up powder; non-medicated skin creams; non-medicated lip care preparations; lip liner; lip gloss; eye make-up; concealers for eyes; eye liner; eye-shadow; eye make-up remover; cleaner for cosmetic brushes; skin bronzer; blush; foundation; make-up primer; mascara; lipstick; make-up kits comprised of powders for the face and make-up brushes sold as a unit; make-up kits comprised of powders for the eyes and make-up brushes sold as a unit; cosmetic powders for the skin and eyes

Retail store services in the field of cosmetics, skin care, makeup, and accessories therefor; online retail store services in the field of cosmetics, skin care, makeup, and accessories therefor

Cosmetic and makeup brushes
the power of good

General Information


Serial Number88022890
Word MarkTHE POWER OF GOOD
Filing DateMonday, July 2, 2018
Status700 - REGISTERED
Status DateTuesday, July 30, 2019
Registration Number5823127
Registration DateTuesday, July 30, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 4, 2018

Trademark Statements


Goods and ServicesCosmetics, cosmetic preparations and non-medicated skin care preparations; powder for makeup; make-up powder; non-medicated skin creams; non-medicated lip care preparations; lip liner; lip gloss; eye make-up; concealers for eyes; eye liner; eye-shadow; eye make-up remover; cleaner for cosmetic brushes; skin bronzer; blush; foundation; make-up primer; mascara; lipstick; make-up kits comprised of powders for the face and make-up brushes sold as a unit; make-up kits comprised of powders for the eyes and make-up brushes sold as a unit; cosmetic powders for the skin and eyes
Goods and ServicesRetail store services in the field of cosmetics, skin care, makeup, and accessories therefor; online retail store services in the field of cosmetics, skin care, makeup, and accessories therefor
Goods and ServicesCosmetic and makeup brushes

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateSaturday, July 7, 2018
Primary Code003
First Use Anywhere DateFriday, July 27, 2018
First Use In Commerce DateSunday, February 24, 2019

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateSaturday, July 7, 2018
Primary Code021
First Use Anywhere DateFriday, July 27, 2018
First Use In Commerce DateSunday, February 24, 2019

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateSaturday, July 7, 2018
Primary Code035
First Use Anywhere DateFriday, July 27, 2018
First Use In Commerce DateSunday, February 24, 2019

Trademark Owner History


Party NameORVEON GLOBAL US LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressNEW YORK, NY 10017

Party NameSHISEIDO AMERICAS CORPORATION
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressRutherford, NJ 07070

Party NameSHISEIDO AMERICAS CORPORATION
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressRutherford, NJ 07070

Party NameSHISEIDO AMERICAS CORPORATION
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressRutherford, NJ 07070

Trademark Events


Event DateEvent Description
Thursday, July 12, 2018TEAS VOLUNTARY AMENDMENT RECEIVED
Thursday, July 5, 2018NEW APPLICATION ENTERED
Saturday, July 7, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, July 26, 2018ASSIGNED TO LIE
Friday, July 27, 2018PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Tuesday, October 23, 2018ASSIGNED TO EXAMINER
Tuesday, October 23, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 14, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 4, 2018PUBLISHED FOR OPPOSITION
Tuesday, December 4, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 29, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, March 21, 2019USE AMENDMENT FILED
Thursday, March 21, 2019TEAS STATEMENT OF USE RECEIVED
Saturday, April 6, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Saturday, April 6, 2019STATEMENT OF USE PROCESSING COMPLETE
Monday, June 3, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, April 27, 2019SU - NON-FINAL ACTION - WRITTEN
Saturday, April 27, 2019NON-FINAL ACTION E-MAILED
Saturday, April 27, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, May 30, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, June 3, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, June 24, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, June 25, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, July 30, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, May 25, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, January 19, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, June 3, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, June 1, 2022AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, March 8, 2023ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, June 3, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, June 3, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, June 3, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, June 3, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, July 30, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED