| Serial Number | 78260993 |
| Word Mark | THE POWER OF CHOICE |
| Filing Date | Wednesday, June 11, 2003 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Wednesday, September 24, 2025 |
| Registration Number | 2958163 |
| Registration Date | Tuesday, May 31, 2005 |
| Mark Drawing | 1 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 15, 2004 |
| Goods and Services | INSURANCE AND FINANCIAL SERVICES, NAMELY, [ LIFE INSURANCE AND ] ANNUITY UNDERWRITING, [ INSURANCE AND ] ANNUITY ADMINISTRATION, [ FINANCIAL MANAGEMENT AND BROKERAGE SERVICES FOR ALL TYPES OF INSURANCE, REINSURANCE UNDERWRITING; INSURANCE CLAIMS ADMINISTRATION AND PROCESSING; INSURANCE CONSULTATION; MUTUAL FUND MANAGEMENT SERVICES; MUTUAL FUND INVESTMENT, ADVISORY, DISTRIBUTION, ANALYSIS, PLANNING, DEVELOPMENT, BROKERAGE AND ADMINISTRATION SERVICES; MUTUAL FUND INVESTMENT CONSULTATION SERVICES; ] INVESTMENT OF FUNDS FOR OTHERS; INVESTMENT CONSULTATION, MANAGEMENT, BROKERAGE, AND ADVISORY SERVICES; INVESTMENT ADVICE; FINANCIAL INVESTMENT IN THE FIELDS OF ANNUITIES, [ COLLEGE SAVING PLANS, SECURITIES, DERIVATIVES, REAL ESTATE, PRIVATE PLACEMENTS, FUNDING AGREEMENTS, AND VENTURE CAPITAL; FINANCIAL SERVICES, namely, CONSULTATION, ANALYSIS, ] PLANNING, AND MANAGEMENT SERVICES IN THE FIELDS OF ANNUITIES [ AND COLLEGE SAVING PLANS; MAINTAINING ESCROW ACCOUNTS FOR INVESTMENTS; ADMINISTRATION OF EMPLOYEE PENSION PLANS; FUND INVESTMENT CONSULTATION; CAPITAL INVESTMENT CONSULTATION; REAL ESTATE INVESTMENT AND MANAGEMENT; AND MORTGAGE LENDING AND MORTGAGE LOAN SERVICING ] |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 17, 2003 |
| Primary Code | 036 |
| First Use Anywhere Date | Wednesday, July 2, 2003 |
| First Use In Commerce Date | Wednesday, July 2, 2003 |
| Party Name | PACIFIC LIFE INSURANCE COMPANY |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEWPORT BEACH, CA 92660 |
| Party Name | Pacific Life Insurance Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Newport Beach, CA 92660 |
| Party Name | Pacific Life Insurance Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Newport Beach, CA 92660 |
| Party Name | Pacific Life Insurance Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Newport Beach, CA 92660 |
| Event Date | Event Description |
| Monday, April 5, 2004 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, December 1, 2003 | ASSIGNED TO EXAMINER |
| Tuesday, December 9, 2003 | NON-FINAL ACTION E-MAILED |
| Monday, February 16, 2004 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, February 16, 2004 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, May 26, 2004 | NOTICE OF PUBLICATION |
| Friday, February 11, 2005 | USE AMENDMENT FILED |
| Monday, February 28, 2005 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, March 1, 2005 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, June 15, 2004 | PUBLISHED FOR OPPOSITION |
| Thursday, July 8, 2004 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Thursday, September 9, 2004 | CASE FILE IN TICRS |
| Tuesday, September 14, 2004 | EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED |
| Tuesday, November 2, 2004 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, February 11, 2005 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, May 31, 2005 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 26, 2015 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, March 4, 2005 | ASSIGNED TO LIE |
| Monday, March 7, 2005 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Wednesday, April 26, 2006 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, September 23, 2010 | TEAS SECTION 8 RECEIVED |
| Friday, September 24, 2010 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, September 24, 2010 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Friday, May 8, 2015 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, May 26, 2015 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, May 26, 2015 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Tuesday, May 26, 2015 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Wednesday, September 2, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, September 2, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, September 2, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, September 2, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, September 2, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, May 31, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Monday, June 2, 2025 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, September 24, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, September 24, 2025 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Wednesday, September 24, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Wednesday, September 24, 2025 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |