| Serial Number | 97723758 |
| Word Mark | THE PLUM STANDARD |
| Filing Date | Monday, December 19, 2022 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Friday, August 9, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 9, 2024 |
| Section 2(f) Limitation Statement | PLUM |
| Goods and Services | Providing business information in the field of social media; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media |
| Goods and Services | Dietary and nutritional guidance; providing nutritional information about food; providing a website that features information on children's nutrition; providing information, news, and commentary in the field of nutrition, health and wellness |
| Goods and Services | Designing websites for advertising purposes; creating, designing, and maintaining websites; hosting websites on the Internet; creating, maintaining, designing, and implementing websites for others in the field of food and nutrition |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, January 15, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, January 15, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, January 15, 2023 |
| Primary Code | 044 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Plum, PBC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Fresno, CA 93704-1088 |
| Party Name | Plum, PBC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Fresno, CA 937041088 |
| Event Date | Event Description |
| Thursday, December 22, 2022 | NEW APPLICATION ENTERED |
| Sunday, January 15, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, January 30, 2023 | ASSIGNED TO EXAMINER |
| Friday, February 3, 2023 | PRIORITY ACTION WRITTEN |
| Friday, February 3, 2023 | PRIORITY ACTION E-MAILED |
| Friday, February 3, 2023 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Wednesday, April 5, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, April 5, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, April 5, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, April 29, 2023 | NON-FINAL ACTION WRITTEN |
| Saturday, April 29, 2023 | NON-FINAL ACTION E-MAILED |
| Saturday, April 29, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, July 21, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, July 21, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, July 22, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, August 24, 2023 | FINAL REFUSAL WRITTEN |
| Thursday, August 24, 2023 | FINAL REFUSAL E-MAILED |
| Thursday, August 24, 2023 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Tuesday, November 21, 2023 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Tuesday, November 21, 2023 | EXPARTE APPEAL RECEIVED AT TTAB |
| Tuesday, November 21, 2023 | JURISDICTION RESTORED TO EXAMINING ATTORNEY |
| Tuesday, November 21, 2023 | EX PARTE APPEAL-INSTITUTED |
| Wednesday, December 6, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, December 6, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, December 6, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 6, 2023 | EXPARTE APPEAL TERMINATED |
| Wednesday, December 20, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 9, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 9, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 5, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, August 9, 2024 | SOU TEAS EXTENSION RECEIVED |
| Friday, August 9, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, August 9, 2024 | SOU EXTENSION 1 GRANTED |
| Friday, August 9, 2024 | SOU EXTENSION 1 FILED |