THE OBVIOUS CHOICE Trademark
Trademark Overview
On Thursday, February 12, 2026, a trademark application was filed for THE OBVIOUS CHOICE with the United States Patent and Trademark Office. The USPTO has given the THE OBVIOUS CHOICE trademark a serial number of 99649027. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, February 12, 2026. This trademark is owned by E. & J. Gallo Winery. The THE OBVIOUS CHOICE trademark is filed in the Wines & Spirits category with the following description:
Alcoholic beverages except beers
General Information
| Serial Number | 99649027 |
| Word Mark | THE OBVIOUS CHOICE |
| Filing Date | Thursday, February 12, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, February 12, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Alcoholic beverages except beers |
Classification Information
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 12, 2026 |
| Primary Code | 033 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | E. & J. Gallo Winery |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Modesto, CA 95354 |
Trademark Events
| Event Date | Event Description |
| Thursday, February 12, 2026 | NEW APPLICATION ENTERED |
| Thursday, February 12, 2026 | APPLICATION FILING RECEIPT MAILED |
| Thursday, February 12, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
