| Serial Number | 99461582 |
| Word Mark | THE NOW |
| Filing Date | Friday, October 24, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Wednesday, April 1, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Pseudo Mark | Z THE NOW; Z THE NOW |
| Goods and Services | Talent management services for digital creators, influencers, and cultural figures; business consulting and advisory services in the fields of brand development, marketing, and strategic partnerships; Business consulting services in the field of campaign development, advertising, and marketing communications; negotiation and management of celebrity and influencer endorsement agreements; business development services, namely, providing support for talent launching consumer products and brand ventures; business consulting services, namely, assisting creators and brands in evaluating and growing business opportunities. |
| Description of Mark | The mark consists of The mark consists of the wording “THE NOW” in stylized uppercase letters in black, with the word “THE” appearing in smaller type above the letters “N” and “O” in “NOW.” An abstract circular design appears above the wording, consisting of overlapping curved lines forming a minimalist, symmetrical shape. The mark appears in black on a white background, and the white background is not claimed as a feature of the mark. |
| Goods and Services | Production of podcasts; Education services, namely, providing training, mentorship, and resources for creators to develop entertainment projects in the field of social media, streaming media and entertainment. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 24, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, May 1, 2025 |
| First Use In Commerce Date | Sunday, June 1, 2025 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 24, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, May 1, 2025 |
| First Use In Commerce Date | Sunday, June 1, 2025 |
| Party Name | Reign Maker Group Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Franklin Lakes, NJ 07417 US |
| Event Date | Event Description |
| Friday, October 24, 2025 | NEW APPLICATION ENTERED |
| Friday, October 24, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, March 9, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 9, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, March 11, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, April 1, 2026 | NON-FINAL ACTION WRITTEN |
| Wednesday, April 1, 2026 | NON-FINAL ACTION E-MAILED |
| Wednesday, April 1, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |