THE NOW Trademark

Trademark Overview


On Wednesday, July 30, 2025, a trademark application was filed for THE NOW with the United States Patent and Trademark Office. The USPTO has given the THE NOW trademark a serial number of 99310185. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, July 30, 2025. This trademark is owned by United El Segundo, Inc. d/b/a The Now. The THE NOW trademark is filed in the Insurance & Financial Services and Construction & Repair Services categories with the following description:

Real estate development, namely, development of residential real estate properties

Residential rental services, namely, rental of residential housing properties
the now

General Information


Serial Number99310185
Word MarkTHE NOW
Filing DateWednesday, July 30, 2025
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateWednesday, July 30, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesReal estate development, namely, development of residential real estate properties
Goods and ServicesResidential rental services, namely, rental of residential housing properties

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, July 30, 2025
Primary Code036
First Use Anywhere DateMonday, April 1, 2019
First Use In Commerce DateMonday, April 1, 2019

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateWednesday, July 30, 2025
Primary Code037
First Use Anywhere DateMonday, April 1, 2019
First Use In Commerce DateMonday, April 1, 2019

Trademark Owner History


Party NameUnited El Segundo, Inc. d/b/a The Now
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLos Angeles, CA 90034

Trademark Events


Event DateEvent Description
Wednesday, July 30, 2025NEW APPLICATION ENTERED
Wednesday, July 30, 2025APPLICATION FILING RECEIPT MAILED
Wednesday, July 30, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED