THE NOW Trademark

Trademark Overview


On Tuesday, June 4, 2019, a trademark application was filed for THE NOW with the United States Patent and Trademark Office. The USPTO has given the THE NOW trademark a serial number of 88459043. The federal status of this trademark filing is REGISTERED as of Tuesday, December 31, 2019. This trademark is owned by THENOW, LLC. The THE NOW trademark is filed in the Medical Instrument Products, Houseware & Glass Products, and Medical & Beauty Services & Agricultural Services categories with the following description:

Incense burners; hand-operated brush used to exfoliate skin

Massages; massage therapy services

Massage apparatus and instruments, namely, scraping apparatus for gua sha therapy
the now

General Information


Serial Number88459043
Word MarkTHE NOW
Filing DateTuesday, June 4, 2019
Status700 - REGISTERED
Status DateTuesday, December 31, 2019
Registration Number5948585
Registration DateTuesday, December 31, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 15, 2019

Trademark Statements


Goods and ServicesIncense burners; hand-operated brush used to exfoliate skin
Goods and ServicesMassages; massage therapy services
Goods and ServicesMassage apparatus and instruments, namely, scraping apparatus for gua sha therapy

Classification Information


International Class010 - Surgical, medical, dental, and veterinary apparatus and instruments, artificial limbs, eyes, and teeth; orthopedic articles; suture materials.
US Class Codes026, 039, 044
Class Status Code6 - Active
Class Status DateTuesday, June 18, 2019
Primary Code010
First Use Anywhere DateFriday, January 18, 2019
First Use In Commerce DateFriday, January 18, 2019

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateTuesday, June 18, 2019
Primary Code021
First Use Anywhere DateSunday, December 23, 2018
First Use In Commerce DateSunday, December 23, 2018

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, June 18, 2019
Primary Code044
First Use Anywhere DateTuesday, March 31, 2015
First Use In Commerce DateTuesday, March 31, 2015

Trademark Owner History


Party NameTHENOW, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressBeverly Hills, CA 90210

Party NameTHENOW, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressLos Angeles, CA 90046

Party NameTHENOW, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLos Angeles, CA 90046

Trademark Events


Event DateEvent Description
Friday, June 7, 2019NEW APPLICATION ENTERED
Tuesday, June 18, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, August 26, 2019ASSIGNED TO EXAMINER
Thursday, August 29, 2019NON-FINAL ACTION WRITTEN
Thursday, August 29, 2019NON-FINAL ACTION E-MAILED
Thursday, August 29, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, September 5, 2019EXAMINERS AMENDMENT -WRITTEN
Thursday, September 5, 2019EXAMINERS AMENDMENT E-MAILED
Thursday, September 5, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, September 5, 2019EXAMINER'S AMENDMENT ENTERED
Thursday, September 5, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, September 9, 2019ASSIGNED TO LIE
Wednesday, September 25, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 15, 2019PUBLISHED FOR OPPOSITION
Tuesday, October 15, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 31, 2019REGISTERED-PRINCIPAL REGISTER
Tuesday, December 31, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, December 1, 2025TEAS SECTION 8 & 15 RECEIVED