| Serial Number | 88459034 |
| Word Mark | THE NOW |
| Filing Date | Tuesday, June 4, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 21, 2020 |
| Registration Number | 5965485 |
| Registration Date | Tuesday, January 21, 2020 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 15, 2019 |
| Goods and Services | Incense burners; hand-operated brush used to exfoliate skin |
| Description of Mark | The mark consists of the words "The NOW" displaying "THE" vertically to the left of "NOW" which has a fanciful "O" which appears as a brush-stroked figure, all in blue. |
| Goods and Services | Massages; massage therapy services |
| Goods and Services | Massage apparatus and instruments, namely, scraping apparatus for gua sha therapy |
| Indication of Colors claimed | The color blue is claimed as a feature of the mark. |
| International Class | 010 - Surgical, medical, dental, and veterinary apparatus and instruments, artificial limbs, eyes, and teeth; orthopedic articles; suture materials. |
| US Class Codes | 026, 039, 044 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 18, 2019 |
| Primary Code | 010 |
| First Use Anywhere Date | Friday, January 18, 2019 |
| First Use In Commerce Date | Friday, January 18, 2019 |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 18, 2019 |
| Primary Code | 021 |
| First Use Anywhere Date | Sunday, December 23, 2018 |
| First Use In Commerce Date | Sunday, December 23, 2018 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 18, 2019 |
| Primary Code | 044 |
| First Use Anywhere Date | Tuesday, March 31, 2015 |
| First Use In Commerce Date | Tuesday, March 31, 2015 |
| Party Name | THENOW, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Beverly Hills, CA 90210 |
| Party Name | THENOW, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90046 |
| Party Name | THENOW, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90046 |
| Event Date | Event Description |
| Friday, June 7, 2019 | NEW APPLICATION ENTERED |
| Tuesday, June 18, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, June 19, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, August 26, 2019 | ASSIGNED TO EXAMINER |
| Thursday, August 29, 2019 | NON-FINAL ACTION WRITTEN |
| Thursday, August 29, 2019 | NON-FINAL ACTION E-MAILED |
| Thursday, August 29, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, September 5, 2019 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, September 5, 2019 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, September 5, 2019 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, September 5, 2019 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, September 5, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, September 9, 2019 | ASSIGNED TO LIE |
| Wednesday, September 25, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 15, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 15, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 10, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, December 17, 2019 | NOTICE OF ALLOWANCE CANCELLED |
| Tuesday, December 17, 2019 | 1(B) BASIS DELETED; PROCEED TO REGISTRATION |
| Tuesday, January 21, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 21, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, January 5, 2026 | TEAS SECTION 8 & 15 RECEIVED |