Trademark Overview
On Friday, December 12, 2025, a trademark application was filed for THE NIU with the United States Patent and Trademark Office. The USPTO has given the THE NIU trademark a serial number of 79443784. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, February 12, 2026. This trademark is owned by Novum Hospitality GmbH. The THE NIU trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, Transportation & Storage Services, Education & Entertainment Services, Restaurant & Hotel Services, Personal, and Legal & Social Services categories with the following description:
Arranging and conducting of seminars and conferences; entertainment services provided by hotels; organization of entertainment events, namely, theatre, music, concerts, and contests events; organization of sporting activities; publication and editing of newspapers and periodicals and other printed matter; rental of fitness and exercise facilities.
Temporary accommodation and catering services for guests in hotels; restaurant services; catering; rental and provision of conference, exhibition and meeting facilities; providing online information regarding reservation of hotels and restaurants; hotel accommodation services.
Travel arrangement services and transport of travelers; arranging of travel reservations; arranging and booking of excursions, sightseeing tours and travel; services of a tourist and travel agency (included in this class), especially consulting and reservation of travel, provision of travel information, reservation services [transportation], escorting of travelers and travel services and transportation of travelers; on-line information, arranging and booking of travel tours for business or leisure purposes; provision of aforementioned services also via electronic networks such as the internet.
Rental of real estate, apartments, offices; rental of offices for co-working.
Licensing of intellectual property; licensing services.
Business management of hotels and restaurants; rental of office equipment in co-working facilities; franchising services, namely, business management assistance in the establishment and operation of franchise companies; on-line ordering services in the field of restaurant take-out and delivery.
