THE NEW WAY TO LEAD Trademark

Trademark Overview


On Monday, August 24, 2020, a trademark application was filed for THE NEW WAY TO LEAD with the United States Patent and Trademark Office. The USPTO has given the THE NEW WAY TO LEAD trademark a serial number of 90132972. The federal status of this trademark filing is REGISTERED as of Tuesday, November 29, 2022. This trademark is owned by Covey/Link, LLC. The THE NEW WAY TO LEAD trademark is filed in the Paper & Printed Material Products and Education & Entertainment Services categories with the following description:

Educational services, namely, providing seminars, workshops, conferences, educational speakers, educational training, and personal coaching, all in the fields of leadership and business management; leadership development training in the fields of business management, personal, team, organizational and business skills, abilities and performance; educational services, namely, providing non-downloadable webinars, live virtual events, podcasts, webcasts, electronic newsletters through emails, non-downloadable videos and audio recordings in the field of business management; providing non-downloadable electronic publications, namely, books, booklets, workbooks, manuals, written articles, columns, white papers, charts, tables, handouts and pamphlets, newsletters, podcasts, webcasts all in the fields of leadership, business management, and personal, team, organizational and business skills, abilities and performance

Printed publications, namely, books, booklets, workbooks, manuals, written articles, columns, white papers, paper and plastic overhead transparencies, charts, tables, handouts and pamphlets, all in the fields of leadership, business management, and personal, team, organizational and business skills, abilities and performance
the new way to lead

General Information


Serial Number90132972
Word MarkTHE NEW WAY TO LEAD
Filing DateMonday, August 24, 2020
Status700 - REGISTERED
Status DateTuesday, November 29, 2022
Registration Number6913668
Registration DateTuesday, November 29, 2022
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 16, 2021

Trademark Statements


Goods and ServicesEducational services, namely, providing seminars, workshops, conferences, educational speakers, educational training, and personal coaching, all in the fields of leadership and business management; leadership development training in the fields of business management, personal, team, organizational and business skills, abilities and performance; educational services, namely, providing non-downloadable webinars, live virtual events, podcasts, webcasts, electronic newsletters through emails, non-downloadable videos and audio recordings in the field of business management; providing non-downloadable electronic publications, namely, books, booklets, workbooks, manuals, written articles, columns, white papers, charts, tables, handouts and pamphlets, newsletters, podcasts, webcasts all in the fields of leadership, business management, and personal, team, organizational and business skills, abilities and performance
Goods and ServicesPrinted publications, namely, books, booklets, workbooks, manuals, written articles, columns, white papers, paper and plastic overhead transparencies, charts, tables, handouts and pamphlets, all in the fields of leadership, business management, and personal, team, organizational and business skills, abilities and performance

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateMonday, September 28, 2020
Primary Code016
First Use Anywhere DateThursday, August 27, 2020
First Use In Commerce DateThursday, August 27, 2020

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateMonday, September 28, 2020
Primary Code041
First Use Anywhere DateThursday, August 27, 2020
First Use In Commerce DateThursday, August 27, 2020

Trademark Owner History


Party NameCovey/Link, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressProvo, UT 84604

Party NameCovey/Link, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressProvo, UT 84604

Party NameCovey/Link, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressProvo, UT 84604

Trademark Events


Event DateEvent Description
Thursday, August 27, 2020NEW APPLICATION ENTERED
Monday, September 28, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sunday, December 20, 2020ASSIGNED TO EXAMINER
Wednesday, January 6, 2021NON-FINAL ACTION WRITTEN
Wednesday, January 6, 2021NON-FINAL ACTION E-MAILED
Wednesday, January 6, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Saturday, January 9, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Saturday, January 9, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, January 11, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, January 12, 2021EXAMINERS AMENDMENT -WRITTEN
Tuesday, January 12, 2021EXAMINERS AMENDMENT E-MAILED
Tuesday, January 12, 2021NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, January 12, 2021EXAMINER'S AMENDMENT ENTERED
Thursday, January 14, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 27, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 16, 2021PUBLISHED FOR OPPOSITION
Tuesday, February 16, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 13, 2021NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, June 2, 2021ASSIGNED TO EXAMINER
Wednesday, October 13, 2021SOU TEAS EXTENSION RECEIVED
Wednesday, October 13, 2021SOU EXTENSION 1 FILED
Wednesday, October 13, 2021SOU EXTENSION 1 GRANTED
Friday, October 15, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, April 13, 2022SOU TEAS EXTENSION RECEIVED
Friday, April 15, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, October 13, 2022TEAS STATEMENT OF USE RECEIVED
Thursday, October 13, 2022SOU TEAS EXTENSION RECEIVED
Thursday, October 13, 2022SOU EXTENSION 3 FILED
Thursday, October 13, 2022USE AMENDMENT FILED
Monday, October 24, 2022CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, April 13, 2022SOU EXTENSION 2 FILED
Wednesday, April 13, 2022SOU EXTENSION 2 GRANTED
Monday, October 24, 2022SOU EXTENSION 3 GRANTED
Tuesday, October 25, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, October 27, 2022ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, October 28, 2022NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, November 29, 2022NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, November 29, 2022REGISTERED-PRINCIPAL REGISTER
Friday, December 13, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, December 13, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, December 13, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, October 24, 2022STATEMENT OF USE PROCESSING COMPLETE