| Serial Number | 99606523 |
| Word Mark | THE NEW VANGUARD |
| Filing Date | Wednesday, January 21, 2026 |
| Status | 638 - NEW APPLICATION - ASSIGNED TO EXAMINER |
| Status Date | Tuesday, May 19, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Organizing cultural and arts events; Entertainment services in the nature of production of live events for parties and special events for social entertainment purposes; Film and video film production; Organization of events for cultural purposes; Organizing events in the field of art for cultural or educational purposes |
| Description of Mark | The mark consists of the words “The Vanguard” in stylized lettering. The word “The” appears in a thin sans-serif font above the word “Vanguard.” The word “New” appears between “The” and “Vanguard” in a handwritten-style script and is crossed out with a horizontal strikethrough line. The word “Vanguard” appears in a bold serif typeface, with the letters “a” and “u” rendered in a pixelated or digital-style font. To the upper right of the word “Vanguard” appears a small pixelated circular symbol containing a stylized face. The mark is presented in black on a white background. |
| Goods and Services | Marketing research; Marketing consulting; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; Advertising services, namely, promoting and marketing the goods and services of others in the field of entertainment via print and electronic media |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 21, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, January 1, 2021 |
| First Use In Commerce Date | Friday, January 1, 2021 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 21, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | Friday, January 1, 2021 |
| First Use In Commerce Date | Friday, January 1, 2021 |
| Party Name | New Vanguard LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60609 US |
| Event Date | Event Description |
| Wednesday, January 21, 2026 | NEW APPLICATION ENTERED |
| Wednesday, January 21, 2026 | APPLICATION FILING RECEIPT MAILED |
| Monday, May 11, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, May 11, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, May 19, 2026 | ASSIGNED TO EXAMINER |