THE NEW STANDARD IN SHINE Trademark

Trademark Overview


On Tuesday, January 20, 2004, a trademark application was filed for THE NEW STANDARD IN SHINE with the United States Patent and Trademark Office. The USPTO has given the THE NEW STANDARD IN SHINE trademark a serial number of 78354332. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, July 17, 2015. This trademark is owned by Turtle Wax, Inc.. The THE NEW STANDARD IN SHINE trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Preparations for cleaning, washing, polishing, waxing and preserving the surfaces of vehicles
the new standard in shine

General Information


Serial Number78354332
Word MarkTHE NEW STANDARD IN SHINE
Filing DateTuesday, January 20, 2004
Status800 - REGISTERED AND RENEWED
Status DateFriday, July 17, 2015
Registration Number2968710
Registration DateTuesday, July 12, 2005
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 2, 2004

Trademark Statements


Goods and ServicesPreparations for cleaning, washing, polishing, waxing and preserving the surfaces of vehicles

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, January 28, 2004
Primary Code003
First Use Anywhere DateTuesday, November 30, 2004
First Use In Commerce DateTuesday, November 30, 2004

Trademark Owner History


Party NameTurtle Wax, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLombard, IL 60148

Party NameTurtle Wax, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressChicago, IL 606386211

Party NameTurtle Wax, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressChicago, IL 606386211

Trademark Events


Event DateEvent Description
Friday, September 3, 2004LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, January 28, 2004NEW APPLICATION ENTERED
Monday, August 9, 2004ASSIGNED TO EXAMINER
Wednesday, August 11, 2004APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, August 23, 2004ASSIGNED TO LIE
Tuesday, July 12, 2005REGISTERED-PRINCIPAL REGISTER
Friday, July 8, 2011TEAS SECTION 8 & 15 RECEIVED
Wednesday, October 13, 2004NOTICE OF PUBLICATION
Tuesday, November 2, 2004PUBLISHED FOR OPPOSITION
Tuesday, January 25, 2005NOA MAILED - SOU REQUIRED FROM APPLICANT
Monday, March 7, 2005PAPER RECEIVED
Monday, March 7, 2005USE AMENDMENT FILED
Tuesday, April 5, 2005STATEMENT OF USE PROCESSING COMPLETE
Thursday, April 14, 2005ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, April 15, 2005ASSIGNED TO LIE
Tuesday, April 19, 2005LAW OFFICE REGISTRATION REVIEW COMPLETED
Thursday, August 18, 2011CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, August 18, 2011NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED
Wednesday, June 24, 2015TEAS SECTION 8 & 9 RECEIVED
Thursday, August 18, 2011REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, June 5, 2012TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, June 5, 2012ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, May 15, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, May 15, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, June 24, 2015TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, July 17, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, June 18, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, July 17, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, July 17, 2015REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, July 17, 2015REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, September 9, 2015ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, August 30, 2016TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, August 30, 2016APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, June 18, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, June 18, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, July 12, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED