| Serial Number | 99171185 |
| Word Mark | THE NEW STANDARD |
| Filing Date | Tuesday, May 6, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 9, 2025 |
| Registration Number | 8060050 |
| Registration Date | Tuesday, December 9, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 21, 2025 |
| Goods and Services | Business training in the field of leadership development; Education services, namely, providing live and on-line workshops, classes, seminars in the field of leadership development; Professional coaching services in the field of leadership development; Providing group coaching in the field of leadership development; Providing non-downloadable videos in the field of leadership development via a website |
| Goods and Services | Business consulting services in the field of leadership development |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 6, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, April 18, 2025 |
| First Use In Commerce Date | Friday, April 18, 2025 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 6, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Friday, April 18, 2025 |
| First Use In Commerce Date | Friday, April 18, 2025 |
| Party Name | The New Standard, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Fairfield, CT 06825 |
| Party Name | The New Standard, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Fairfield, CT 06825 |
| Party Name | The New Standard, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Fairfield, CT 06825 |
| Event Date | Event Description |
| Tuesday, May 6, 2025 | NEW APPLICATION ENTERED |
| Tuesday, May 6, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 6, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, September 23, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, September 23, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, September 23, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, September 23, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, September 23, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, September 23, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 15, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, October 16, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, October 16, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, October 16, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, October 21, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 21, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 9, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 9, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |