| Serial Number | 98850185 |
| Word Mark | THE NEW STANDARD |
| Filing Date | Tuesday, November 12, 2024 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Tuesday, July 15, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Photograph and image publishing services; Photograph and image selection services for use in television, film, online streaming and video games; Providing a website featuring information in the field of photographs, images and entertainment |
| Goods and Services | Downloadable computer application software for computers, television set-top boxes, video players, media players, cellular phones, and portable and handheld digital electronic devices, namely, downloadable software for use in downloading, transmitting, receiving, playing, storing and organizing photograph and image files; Downloadable computer software for accessing, browsing and searching online databases |
| Goods and Services | Advertising, marketing and promotion services; photograph and image licensing facilitation services, namely, the commercial administration of the licensing of photographs and images of others; photograph and image selection services for use in advertising; Promotional advertising of products and services of third parties through sponsoring arrangements and license agreements relating to film events, church events, television events, radio events, video games, software, sporting events and musical concerts; Sales promotion services for third parties |
| Goods and Services | Licensing of intellectual property rights |
| Goods and Services | Providing a website allowing users to upload and download photographs and images; Providing a website featuring a search engine for searching photograph and image content; Providing a website that gives users the ability to purchase downloadable photographs and images; Hosting via a website the digital photograph and image content of others for the purpose of allowing purchasers to download the content |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 13, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 13, 2024 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 13, 2024 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 13, 2024 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 13, 2024 |
| Primary Code | 045 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Stills Licensing LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Fort Worth, TX 76117 |
| Event Date | Event Description |
| Wednesday, November 13, 2024 | NEW APPLICATION ENTERED |
| Wednesday, November 13, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 3, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, December 3, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, December 3, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, April 16, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, May 14, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, May 14, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, May 14, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, July 15, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, July 15, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, July 15, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |