| Serial Number | 97404947 |
| Word Mark | THE NEW SOUTH HERITAGE. NOT HISTORY. |
| Filing Date | Wednesday, May 11, 2022 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Monday, August 19, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 26, 2023 |
| Description of Mark | The mark consists of a design of a rectangular flag shape with blue body intersected into triangular quadrants by red x-shape extending to each corner of field, the X-shape outlined in black with 13 black stars with three black stars equally spaced in each of the arms of the X-shape and one black star in the center of the x. The stylized white wording "THE NEW SOUTH" is positioned centered in top blue triangular quadrant and the white stylized wording "HERITAGE. NOT HISTORY." is positioned centered in the bottom triangular blue quadrant. |
| Goods and Services | Cases adapted for mobile phones; Cases for smartphones; Cases for mobile phones; Cell phone cases; Carrying cases for cell phones; Leather cases for mobile phones; Mobile phone cases featuring rechargeable batteries; Protective cases for smartphones; Protective cases for cell phones; Waterproof cases for smart phones |
| Indication of Colors claimed | The color(s) blue, red, black and white is/are claimed as a feature of the mark. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 16, 2022 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Pegram, TN 37143 |
| Party Name | NOT AVAILABLE |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 01 - Individual |
| Address | Pegram, TN 37143 |
| Party Name | Savage, James E |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Pegram, TN 37143 |
| Event Date | Event Description |
| Saturday, May 14, 2022 | NEW APPLICATION ENTERED |
| Monday, May 16, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 17, 2022 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, March 1, 2023 | ASSIGNED TO EXAMINER |
| Wednesday, March 1, 2023 | NON-FINAL ACTION WRITTEN |
| Wednesday, March 1, 2023 | NON-FINAL ACTION E-MAILED |
| Wednesday, March 1, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, May 13, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, October 5, 2023 | ASSIGNED TO LIE |
| Thursday, October 5, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, October 5, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, October 26, 2023 | NON-FINAL ACTION WRITTEN |
| Thursday, October 26, 2023 | NON-FINAL ACTION E-MAILED |
| Thursday, October 26, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, November 8, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, November 8, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, November 9, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, November 22, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 6, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 26, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 26, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 20, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, August 19, 2024 | SOU TEAS EXTENSION RECEIVED |
| Monday, August 19, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, August 19, 2024 | SOU EXTENSION 1 GRANTED |
| Monday, August 19, 2024 | SOU EXTENSION 1 FILED |