THE NEW PRIMAL Trademark

Trademark Overview


On Friday, May 12, 2017, a trademark application was filed for THE NEW PRIMAL with the United States Patent and Trademark Office. The USPTO has given the THE NEW PRIMAL trademark a serial number of 87447559. The federal status of this trademark filing is PARTIAL SECTION 8 & 15 ACCEPTED AND ACKNOWLEDGED as of Wednesday, December 6, 2023. This trademark is owned by The New Primal, LLC. The THE NEW PRIMAL trademark is filed in the Meat & Processed Food Products and Staple Food Products categories with the following description:

[Cooking sauces; Marinades]

Dried meat; Jerky
the new primal

General Information


Serial Number87447559
Word MarkTHE NEW PRIMAL
Filing DateFriday, May 12, 2017
Status705 - PARTIAL SECTION 8 & 15 ACCEPTED AND ACKNOWLEDGED
Status DateWednesday, December 6, 2023
Registration Number5368703
Registration DateTuesday, January 2, 2018
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, October 17, 2017

Trademark Statements


Goods and Services[Cooking sauces; Marinades]
Description of MarkThe mark consists of a design comprising one half of a stylized owl holding a stylized snake with the words "THE NEW PRIMAL" written in bold capital letters on three lines to the right of that design.
Amendment to a Registration/Renewal CertificateIssue New Certificate to: The New Primal Inc. (Delaware Corporation) 297 Seven Farms Drive, Suite 201 Charleston, South Carolina 29492
Goods and ServicesDried meat; Jerky
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, May 17, 2017
Primary Code029
First Use Anywhere DateFriday, April 1, 2016
First Use In Commerce DateFriday, April 1, 2016

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateWednesday, December 6, 2023
Primary Code030
First Use Anywhere DateMonday, May 1, 2017
First Use In Commerce DateMonday, May 1, 2017

Trademark Owner History


Party NameThe New Primal, Inc.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressCharleston, SC 29492

Party NameThe New Primal, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressCharleston, SC 29492

Party NameThe New Primal, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressNorth Charleston, SC 29405

Party NameThe New Primal, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNorth Charleston, SC 29405

Trademark Events


Event DateEvent Description
Tuesday, May 16, 2017NEW APPLICATION ENTERED
Wednesday, May 17, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, August 11, 2017NON-FINAL ACTION E-MAILED
Thursday, May 18, 2017NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, August 10, 2017ASSIGNED TO EXAMINER
Friday, August 11, 2017NON-FINAL ACTION WRITTEN
Friday, August 11, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, August 16, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, August 16, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, August 17, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, September 5, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 27, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 17, 2017PUBLISHED FOR OPPOSITION
Tuesday, October 17, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 2, 2018REGISTERED-PRINCIPAL REGISTER
Thursday, July 22, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, July 22, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, July 22, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, July 22, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, July 22, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, January 2, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, June 5, 2023TEAS SECTION 8 & 15 RECEIVED
Saturday, December 2, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, December 6, 2023REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, December 6, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, June 25, 2024TEAS SECTION 7 REQUEST RECEIVED
Tuesday, August 6, 2024NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED
Saturday, June 29, 2024NEW CERTIFICATE UNDER SECTION 7 - PROCESSED