THE NEW GOLD STANDARD Trademark

Trademark Overview


On Friday, October 18, 2024, a trademark application was filed for THE NEW GOLD STANDARD with the United States Patent and Trademark Office. The USPTO has given the THE NEW GOLD STANDARD trademark a serial number of 98808415. The federal status of this trademark filing is FINAL REFUSAL - MAILED as of Friday, July 18, 2025. This trademark is owned by Robinhood Markets, Inc.. The THE NEW GOLD STANDARD trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:

Electronic financial securities trading services for others; margin lending, namely, money lending that allows the borrower to invest the money; financial services, namely, investment brokerage and electronic financial trading services in the field of securities, stocks, bonds, capital investments, and equities; financial investment brokerage services; providing financial information in the fields of financial investments and finance over computer networks and global communication networks; financial information provided by electronic means in the fields of finance, securities trading, financial investments, and securities brokering; electronic financial trading services; electronic financial trading services for others via a global computer network; providing financial information, namely, real time financial market data; providing financial information in the fields of securities, stocks, bonds, capital investments, and equities; providing financial information, namely stock research...

Promoting the sale of credit card accounts, and the goods and services of others, through credit card customer loyalty and reward programs
the new gold standard

General Information


Serial Number98808415
Word MarkTHE NEW GOLD STANDARD
Filing DateFriday, October 18, 2024
Status645 - FINAL REFUSAL - MAILED
Status DateFriday, July 18, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesElectronic financial securities trading services for others; margin lending, namely, money lending that allows the borrower to invest the money; financial services, namely, investment brokerage and electronic financial trading services in the field of securities, stocks, bonds, capital investments, and equities; financial investment brokerage services; providing financial information in the fields of financial investments and finance over computer networks and global communication networks; financial information provided by electronic means in the fields of finance, securities trading, financial investments, and securities brokering; electronic financial trading services; electronic financial trading services for others via a global computer network; providing financial information, namely, real time financial market data; providing financial information in the fields of securities, stocks, bonds, capital investments, and equities; providing financial information, namely stock research reports; providing financial news and information; cash management services; issuing of credit cards; credit card transaction processing services; Credit card account management and servicing, namely, tracking of credit card expenses and payments, and provision of monthly account statements; providing cash and other rebates for credit card use as part of a customer loyalty program; credit card payment processing services; electronic credit card transactions processing services; Provision and financial administration of a credit card savings program; individual retirement account services; high-yield cash account services
Goods and ServicesPromoting the sale of credit card accounts, and the goods and services of others, through credit card customer loyalty and reward programs

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, October 18, 2024
Primary Code035
First Use Anywhere DateTuesday, September 10, 2024
First Use In Commerce DateTuesday, September 10, 2024

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, October 18, 2024
Primary Code036
First Use Anywhere DateTuesday, September 10, 2024
First Use In Commerce DateTuesday, September 10, 2024

Trademark Owner History


Party NameRobinhood Markets, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMenlo Park, CA 94025

Trademark Events


Event DateEvent Description
Friday, October 18, 2024NEW APPLICATION ENTERED
Wednesday, December 18, 2024ASSIGNED TO EXAMINER
Friday, October 18, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, December 23, 2024NON-FINAL ACTION E-MAILED
Monday, December 23, 2024NON-FINAL ACTION WRITTEN
Monday, December 23, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, June 23, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, June 23, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, June 23, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, July 18, 2025NOTIFICATION OF FINAL REFUSAL EMAILED
Friday, July 18, 2025FINAL REFUSAL WRITTEN
Friday, July 18, 2025FINAL REFUSAL E-MAILED
Monday, March 24, 2025APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Monday, March 24, 2025APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED