THE NEW GOLD STANDARD Trademark

Trademark Overview


On Thursday, October 17, 2024, a trademark application was filed for THE NEW GOLD STANDARD with the United States Patent and Trademark Office. The USPTO has given the THE NEW GOLD STANDARD trademark a serial number of 98807335. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, December 9, 2025. This trademark is owned by Robinhood Markets, Inc.. The THE NEW GOLD STANDARD trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

Downloadable software in the nature of a mobile application for brokerage and trading of investments, securities, stocks, bonds, capital investments, and equities; downloadable software in the nature of a mobile application for providing information in the field of finance, securities trading, investments, securities brokerage; downloadable podcasts in the field of financial news and information; downloadable software in the nature of a mobile application for identification, management, and tracking of credit card account expenses, payments, and statements; downloadable software in the nature of a mobile application for management and tracking of high-yield cash accounts; downloadable software in the nature of a mobile application software for accessing and managing brokerage and retirement accounts and executing financial transactions

Providing a website featuring non-downloadable publications in the nature of articles in the field of financial news and information; providing a website featuring on-line electronic newsletters in the field of financial news and information via e-mail; on-line electronic newsletters delivered by e-mail in the field of financial news and information; educational services, namely, providing educational podcasts in the field of financial news and information; providing a website featuring non-downloadable videos in the field of financial news and information; on-line journals, namely, blogs in the field of financial news and information

Providing temporary use of non-downloadable computer software via an online platform for brokering and trading of investments, securities, stocks, bonds, capital investments, and equities; providing temporary use of non-downloadable computer software via an online platform for providing information in the fields of finance, securities trading, investments, and securities brokerage; technical support services, namely, troubleshooting of computer software problems in the financial services industry; providing temporary use of non-downloadable software via an online platform for identification, management, and tracking of credit card account expenses, payments, and statements; providing temporary use of non-downloadable software via an online platform for management and tracking of high-yield cash accounts
the new gold standard

General Information


Serial Number98807335
Word MarkTHE NEW GOLD STANDARD
Filing DateThursday, October 17, 2024
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, December 9, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 9, 2025

Trademark Statements


Goods and ServicesDownloadable software in the nature of a mobile application for brokerage and trading of investments, securities, stocks, bonds, capital investments, and equities; downloadable software in the nature of a mobile application for providing information in the field of finance, securities trading, investments, securities brokerage; downloadable podcasts in the field of financial news and information; downloadable software in the nature of a mobile application for identification, management, and tracking of credit card account expenses, payments, and statements; downloadable software in the nature of a mobile application for management and tracking of high-yield cash accounts; downloadable software in the nature of a mobile application software for accessing and managing brokerage and retirement accounts and executing financial transactions
Goods and ServicesProviding a website featuring non-downloadable publications in the nature of articles in the field of financial news and information; providing a website featuring on-line electronic newsletters in the field of financial news and information via e-mail; on-line electronic newsletters delivered by e-mail in the field of financial news and information; educational services, namely, providing educational podcasts in the field of financial news and information; providing a website featuring non-downloadable videos in the field of financial news and information; on-line journals, namely, blogs in the field of financial news and information
Goods and ServicesProviding temporary use of non-downloadable computer software via an online platform for brokering and trading of investments, securities, stocks, bonds, capital investments, and equities; providing temporary use of non-downloadable computer software via an online platform for providing information in the fields of finance, securities trading, investments, and securities brokerage; technical support services, namely, troubleshooting of computer software problems in the financial services industry; providing temporary use of non-downloadable software via an online platform for identification, management, and tracking of credit card account expenses, payments, and statements; providing temporary use of non-downloadable software via an online platform for management and tracking of high-yield cash accounts

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, October 17, 2024
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, October 17, 2024
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, October 17, 2024
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameRobinhood Markets, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMenlo Park, CA 94025

Party NameRobinhood Markets, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMenlo Park, CA 94025

Trademark Events


Event DateEvent Description
Thursday, October 17, 2024NEW APPLICATION ENTERED
Thursday, October 17, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, December 18, 2024ASSIGNED TO EXAMINER
Monday, December 23, 2024NON-FINAL ACTION WRITTEN
Monday, December 23, 2024NON-FINAL ACTION E-MAILED
Monday, December 23, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, March 24, 2025APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Monday, March 24, 2025APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Monday, June 23, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, June 23, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, June 23, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, July 16, 2025FINAL REFUSAL WRITTEN
Wednesday, July 16, 2025FINAL REFUSAL E-MAILED
Wednesday, July 16, 2025NOTIFICATION OF FINAL REFUSAL EMAILED
Tuesday, October 14, 2025EXPARTE APPEAL RECEIVED AT TTAB
Tuesday, October 14, 2025JURISDICTION RESTORED TO EXAMINING ATTORNEY
Tuesday, October 14, 2025EX PARTE APPEAL-INSTITUTED
Tuesday, October 14, 2025TEAS REQUEST FOR RECONSIDERATION RECEIVED
Thursday, October 23, 2025ASSIGNED TO LIE
Monday, October 27, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, October 27, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, November 6, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, November 6, 2025EXPARTE APPEAL TERMINATED
Wednesday, December 3, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 9, 2025PUBLISHED FOR OPPOSITION
Tuesday, December 9, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED